{"id":40625,"date":"2025-09-04T15:55:47","date_gmt":"2025-09-04T13:55:47","guid":{"rendered":"https:\/\/psi-network.de\/?p=40625"},"modified":"2025-09-04T15:55:48","modified_gmt":"2025-09-04T13:55:48","slug":"from-russell-europe-to-russell-athletic","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/","title":{"rendered":"From Russell Europe to Russell Athletic\u00a0\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>A global brand identity for a strong future\u00a0<\/strong><\/h2>\n\n\n\n<p>Russell Europe is initiating a significant brand development: From 2026, the international textile brand will operate entirely under the name Russell Athletic, with corresponding branding. The gradual transition will begin in the autumn of this year and marks the adaptation to a globally uniform brand identity \u2013 back to its roots in the USA. Founded in 1920 by Benjamin Russell, the inventor of the sweatshirt, in Alexander City, Alabama, the brand has been a success story ever since.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/psi-network.de\/content\/uploads\/2025\/08\/Russell_Authentic_Logo-Change_Logo.jpg\" alt=\"\" class=\"wp-image-40576\" style=\"width:443px;height:auto\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2025\/08\/Russell_Authentic_Logo-Change_Logo.jpg 720w, https:\/\/psi-network.de\/content\/uploads\/2025\/08\/Russell_Authentic_Logo-Change_Logo-300x300.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2025\/08\/Russell_Authentic_Logo-Change_Logo-150x150.jpg 150w, https:\/\/psi-network.de\/content\/uploads\/2025\/08\/Russell_Authentic_Logo-Change_Logo-250x250.jpg 250w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n<p>The new branding combines the long tradition and appeal of Russell Athletic with the product quality of Russell Europe, which is well established in Europe. The company intends this step to create a consistent brand image across all markets and strengthen the brand\u2019s international position. The first products bearing the new Russell Athletic label will be available in the coming months. Items with the previous label will remain in the range until the changeover is complete.<\/p>\n\n\n\n<p>The brand\u2019s focus remains clear: high-quality team and sportswear that combines quality, comfort and durability. Whether for sports teams, companies or organisations, the range meets the demand for functional, durable and stylish clothing that ensures a uniform appearance. From T-shirts to versatile sweatshirts, the collection is characterised by materials, fits and designs that are geared towards team spirit. \u201cFull integration into the global brand world of Russell Athletic creates a look that combines heritage and modernity \u2013 a milestone in the history of the brand and a clear commitment to quality and international unity,\u201c the announcement continues. <a href=\"http:\/\/www.russelleurope.com\">www.russelleurope.com<\/a><\/p>\n\n\n\n<p><em>Pictures: Russell Europe<\/em> <em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A global brand identity for a strong future\u00a0 Russell Europe is initiating a significant brand development: From 2026, the international textile brand will operate entirely under the name Russell Athletic, with corresponding branding. The gradual transition will begin in the autumn of this year and marks the adaptation to a globally uniform brand identity \u2013 [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":40574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[549,360,368],"tags":[],"class_list":["post-40625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising-3","category-newsflash-en","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Russell Europe to Russell Athletic\u00a0\u00a0 - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Russell Europe to Russell Athletic\u00a0\u00a0 - PSI Network\" \/>\n<meta property=\"og:description\" content=\"A global brand identity for a strong future\u00a0 Russell Europe is initiating a significant brand development: From 2026, the international textile brand will operate entirely under the name Russell Athletic, with corresponding branding. The gradual transition will begin in the autumn of this year and marks the adaptation to a globally uniform brand identity \u2013 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T13:55:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T13:55:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2025\/08\/Russell_Authentic_Logo-Change_10_25_Webjpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion PSI Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion PSI Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/\"},\"author\":{\"name\":\"Redaktion PSI Journal\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\"},\"headline\":\"From Russell Europe to Russell Athletic\u00a0\u00a0\",\"datePublished\":\"2025-09-04T13:55:47+00:00\",\"dateModified\":\"2025-09-04T13:55:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/\"},\"wordCount\":269,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/08\\\/Russell_Authentic_Logo-Change_10_25_Webjpg.jpg\",\"articleSection\":[\"Merchandising\",\"Newsflash\",\"Textiles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/\",\"name\":\"From Russell Europe to Russell Athletic\u00a0\u00a0 - PSI Network\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/08\\\/Russell_Authentic_Logo-Change_10_25_Webjpg.jpg\",\"datePublished\":\"2025-09-04T13:55:47+00:00\",\"dateModified\":\"2025-09-04T13:55:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/08\\\/Russell_Authentic_Logo-Change_10_25_Webjpg.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/08\\\/Russell_Authentic_Logo-Change_10_25_Webjpg.jpg\",\"width\":1100,\"height\":620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/04\\\/from-russell-europe-to-russell-athletic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/psi-network.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Russell Europe to Russell Athletic\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"name\":\"PSI Network\",\"description\":\"Die Welt des Werbens und Verkaufens\",\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/psi-network.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\",\"name\":\"PSI Network\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"width\":600,\"height\":600,\"caption\":\"PSI Network\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\",\"name\":\"Redaktion PSI Journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"caption\":\"Redaktion PSI Journal\"},\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/author\\\/usr_hoechemer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From Russell Europe to Russell Athletic\u00a0\u00a0 - PSI Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/","og_locale":"en_US","og_type":"article","og_title":"From Russell Europe to Russell Athletic\u00a0\u00a0 - PSI Network","og_description":"A global brand identity for a strong future\u00a0 Russell Europe is initiating a significant brand development: From 2026, the international textile brand will operate entirely under the name Russell Athletic, with corresponding branding. The gradual transition will begin in the autumn of this year and marks the adaptation to a globally uniform brand identity \u2013 [&hellip;]","og_url":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/","og_site_name":"PSI Network","article_published_time":"2025-09-04T13:55:47+00:00","article_modified_time":"2025-09-04T13:55:48+00:00","og_image":[{"width":1100,"height":620,"url":"https:\/\/psi-network.de\/content\/uploads\/2025\/08\/Russell_Authentic_Logo-Change_10_25_Webjpg.jpg","type":"image\/jpeg"}],"author":"Redaktion PSI Journal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion PSI Journal","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/#article","isPartOf":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/"},"author":{"name":"Redaktion PSI Journal","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb"},"headline":"From Russell Europe to Russell Athletic\u00a0\u00a0","datePublished":"2025-09-04T13:55:47+00:00","dateModified":"2025-09-04T13:55:48+00:00","mainEntityOfPage":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/"},"wordCount":269,"publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"image":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2025\/08\/Russell_Authentic_Logo-Change_10_25_Webjpg.jpg","articleSection":["Merchandising","Newsflash","Textiles"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/","url":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/","name":"From Russell Europe to Russell Athletic\u00a0\u00a0 - PSI Network","isPartOf":{"@id":"https:\/\/psi-network.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/#primaryimage"},"image":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2025\/08\/Russell_Authentic_Logo-Change_10_25_Webjpg.jpg","datePublished":"2025-09-04T13:55:47+00:00","dateModified":"2025-09-04T13:55:48+00:00","breadcrumb":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/#primaryimage","url":"https:\/\/psi-network.de\/content\/uploads\/2025\/08\/Russell_Authentic_Logo-Change_10_25_Webjpg.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2025\/08\/Russell_Authentic_Logo-Change_10_25_Webjpg.jpg","width":1100,"height":620},{"@type":"BreadcrumbList","@id":"https:\/\/psi-network.de\/en\/2025\/09\/04\/from-russell-europe-to-russell-athletic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/psi-network.de\/en\/"},{"@type":"ListItem","position":2,"name":"From Russell Europe to Russell Athletic\u00a0\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/psi-network.de\/#website","url":"https:\/\/psi-network.de\/","name":"PSI Network","description":"Die Welt des Werbens und Verkaufens","publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/psi-network.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/psi-network.de\/#organization","name":"PSI Network","url":"https:\/\/psi-network.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/","url":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","width":600,"height":600,"caption":"PSI Network"},"image":{"@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb","name":"Redaktion PSI Journal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","caption":"Redaktion PSI Journal"},"url":"https:\/\/psi-network.de\/en\/author\/usr_hoechemer\/"}]}},"_links":{"self":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/40625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/comments?post=40625"}],"version-history":[{"count":1,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/40625\/revisions"}],"predecessor-version":[{"id":40626,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/40625\/revisions\/40626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media\/40574"}],"wp:attachment":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media?parent=40625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/categories?post=40625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/tags?post=40625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}