{"id":40651,"date":"2025-09-12T14:09:42","date_gmt":"2025-09-12T12:09:42","guid":{"rendered":"https:\/\/psi-network.de\/?p=40651"},"modified":"2025-09-12T14:09:42","modified_gmt":"2025-09-12T12:09:42","slug":"psi-academy-conference-2025-a-convincing-start","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/","title":{"rendered":"PSI Academy Conference 2025: A convincing start"},"content":{"rendered":"\n<p>The PSI Academy Conference, PSI&#8217;s new PSI Education format, kicked off on 11 September in Cologne. The opening event featured cutting-edge presentations on exciting topics and insights into sustainable strategies for the promotional products business.<\/p>\n\n\n\n<p><strong>Knowledge transfer, networking and exchange of experiences<\/strong><\/p>\n\n\n\n<p>Knowledge transfer, networking and exchange of experiences are the be-all and end-all of business success. And nothing beats personal contacts and collegial, friendly meetings that motivate and put people in a good mood. The PSI Academy, as a new industry meeting place, makes this possible: the first part of the kick-off event, the PSI Academy Conference, was all about sustainability. In a varied programme, entrepreneurs, marketers and experts offered practical insights into the impact and feasibility of sustainability in a business context.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/psi-network.de\/content\/uploads\/2025\/09\/PSI_Academy_Conference2_Web-1024x577.jpg\" alt=\"\" class=\"wp-image-40737\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2025\/09\/PSI_Academy_Conference2_Web-1024x577.jpg 1024w, https:\/\/psi-network.de\/content\/uploads\/2025\/09\/PSI_Academy_Conference2_Web-300x169.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2025\/09\/PSI_Academy_Conference2_Web-768x433.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2025\/09\/PSI_Academy_Conference2_Web.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><sup><em>The joint closing panel discussion focused on the topic of \u2018Greenwashing or game changer?\u2019. The participants (from left): Emily Whigham (moderator), Petra Schmatz (Green Lifestyle Magazine), Sven Fischer (LUWE GmbH), Nils Bader (initiator of the Green Product Award), Valeria Bortoletto (IPPAG Cooperative) and Petra Lassahn (Director PSI).<\/em><\/sup><\/figcaption><\/figure>\n\n\n\n<p><strong>Viable paths to a sustainable future<\/strong><\/p>\n\n\n\n<p>The contributions highlighted viable paths to a sustainable future from various perspectives. In the joint closing panel, Petra Schmatz (Green Lifestyle Magazine), Sven Fischer (LUWE GmbH), Valeria Bortoletto (IPPAC Cooperative), Petra Lassahn (Director PSI) and Nils Bader (Initiator Green Product Award) discussed what a sustainability award can really achieve under the heading \u2018Greenwashing or game changer?\u2019. Conclusion: <strong>A successful premiere with a high networking factor.<\/strong> <br><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">(We will report in detail in the October issue of the PSI Journal.)<\/mark><\/em><\/p>\n\n\n\n<p><a href=\"http:\/\/www.psi-academy.com\/\">www.psi-academy.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The PSI Academy Conference, PSI&#8217;s new PSI Education format, kicked off on 11 September in Cologne. The opening event featured cutting-edge presentations on exciting topics and insights into sustainable strategies for the promotional products business. Knowledge transfer, networking and exchange of experiences Knowledge transfer, networking and exchange of experiences are the be-all and end-all of [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":40735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[358,549,360,26,365],"tags":[],"class_list":["post-40651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-merchandising-3","category-newsflash-en","category-promotional","category-psi-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PSI Academy Conference 2025: A convincing start - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PSI Academy Conference 2025: A convincing start - PSI Network\" \/>\n<meta property=\"og:description\" content=\"The PSI Academy Conference, PSI&#8217;s new PSI Education format, kicked off on 11 September in Cologne. The opening event featured cutting-edge presentations on exciting topics and insights into sustainable strategies for the promotional products business. Knowledge transfer, networking and exchange of experiences Knowledge transfer, networking and exchange of experiences are the be-all and end-all of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-12T12:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2025\/09\/PSI_Academy_Conference1_Web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion PSI Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion PSI Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/\"},\"author\":{\"name\":\"Redaktion PSI Journal\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\"},\"headline\":\"PSI Academy Conference 2025: A convincing start\",\"datePublished\":\"2025-09-12T12:09:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/\"},\"wordCount\":264,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/09\\\/PSI_Academy_Conference1_Web.jpg\",\"articleSection\":[\"Events\",\"Merchandising\",\"Newsflash\",\"Promotional\",\"PSI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/\",\"name\":\"PSI Academy Conference 2025: A convincing start - PSI Network\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/09\\\/PSI_Academy_Conference1_Web.jpg\",\"datePublished\":\"2025-09-12T12:09:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/#primaryimage\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/09\\\/PSI_Academy_Conference1_Web.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/09\\\/PSI_Academy_Conference1_Web.jpg\",\"width\":1100,\"height\":620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/09\\\/12\\\/psi-academy-conference-2025-a-convincing-start\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/psi-network.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PSI Academy Conference 2025: A convincing start\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"name\":\"PSI Network\",\"description\":\"Die Welt des Werbens und Verkaufens\",\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/psi-network.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\",\"name\":\"PSI Network\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"width\":600,\"height\":600,\"caption\":\"PSI Network\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\",\"name\":\"Redaktion PSI Journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"caption\":\"Redaktion PSI Journal\"},\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/author\\\/usr_hoechemer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PSI Academy Conference 2025: A convincing start - PSI Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/","og_locale":"en_US","og_type":"article","og_title":"PSI Academy Conference 2025: A convincing start - PSI Network","og_description":"The PSI Academy Conference, PSI&#8217;s new PSI Education format, kicked off on 11 September in Cologne. The opening event featured cutting-edge presentations on exciting topics and insights into sustainable strategies for the promotional products business. Knowledge transfer, networking and exchange of experiences Knowledge transfer, networking and exchange of experiences are the be-all and end-all of [&hellip;]","og_url":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/","og_site_name":"PSI Network","article_published_time":"2025-09-12T12:09:42+00:00","og_image":[{"width":1100,"height":620,"url":"https:\/\/psi-network.de\/content\/uploads\/2025\/09\/PSI_Academy_Conference1_Web.jpg","type":"image\/jpeg"}],"author":"Redaktion PSI Journal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion PSI Journal","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/#article","isPartOf":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/"},"author":{"name":"Redaktion PSI Journal","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb"},"headline":"PSI Academy Conference 2025: A convincing start","datePublished":"2025-09-12T12:09:42+00:00","mainEntityOfPage":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/"},"wordCount":264,"publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"image":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2025\/09\/PSI_Academy_Conference1_Web.jpg","articleSection":["Events","Merchandising","Newsflash","Promotional","PSI"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/","url":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/","name":"PSI Academy Conference 2025: A convincing start - PSI Network","isPartOf":{"@id":"https:\/\/psi-network.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/#primaryimage"},"image":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2025\/09\/PSI_Academy_Conference1_Web.jpg","datePublished":"2025-09-12T12:09:42+00:00","breadcrumb":{"@id":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/#primaryimage","url":"https:\/\/psi-network.de\/content\/uploads\/2025\/09\/PSI_Academy_Conference1_Web.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2025\/09\/PSI_Academy_Conference1_Web.jpg","width":1100,"height":620},{"@type":"BreadcrumbList","@id":"https:\/\/psi-network.de\/en\/2025\/09\/12\/psi-academy-conference-2025-a-convincing-start\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/psi-network.de\/en\/"},{"@type":"ListItem","position":2,"name":"PSI Academy Conference 2025: A convincing start"}]},{"@type":"WebSite","@id":"https:\/\/psi-network.de\/#website","url":"https:\/\/psi-network.de\/","name":"PSI Network","description":"Die Welt des Werbens und Verkaufens","publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/psi-network.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/psi-network.de\/#organization","name":"PSI Network","url":"https:\/\/psi-network.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/","url":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","width":600,"height":600,"caption":"PSI Network"},"image":{"@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb","name":"Redaktion PSI Journal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","caption":"Redaktion PSI Journal"},"url":"https:\/\/psi-network.de\/en\/author\/usr_hoechemer\/"}]}},"_links":{"self":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/40651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/comments?post=40651"}],"version-history":[{"count":2,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/40651\/revisions"}],"predecessor-version":[{"id":40739,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/40651\/revisions\/40739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media\/40735"}],"wp:attachment":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media?parent=40651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/categories?post=40651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/tags?post=40651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}