PSI 2026 is fast approaching: Europe’s leading trade show for promotional products, incentives, and merchandising will take place from January 7 to 9, 2026, in Halls 9, 10, and 11 of the D\u00fcsseldorf Exhibition Center. Unlike in previous years, however, the trade show will start one day later due to the public holiday and will run from Wednesday to Friday \u2013 a sensible change of date that makes it easier for exhibitors and visitors to attend. From 2027, a new chapter in PSI’s history will begin. PSI will then move to Cologne, where Koelnmesse offers PSI new prospects for the future and better development opportunities. Secure and long-term trade fair dates are also among the advantages of the change of location. PSI is embarking on the future with vigor and dynamism \u2013 new opportunities for everyone involved. <\/p>\n\n\n\n
Important information for trade visitors<\/p>\n\n\n\n
Ticket purchase is already possible. Admission to PSI 2026 is exclusively reserved for trade visitors. Trade visitors include PSI members, distributors, importers and manufacturers of promotional products, advertising application service providers, advertising agencies, full-service agencies and marketing consultancies. The corresponding legitimation for non-members must be proven in the PSI Ticketshop. Industrial customers can visit PSI exclusively on 9 January 2026 by invitation of their PSI distributor and should contact their trusted promotional products distributor about this.<\/p>\n\n\n\n
Key facts PSI 2026<\/p>\n\n\n\n
When: 7 to 9 January 2026 (9:00 AM – 6:00 PM each day, Friday 9 January 9:00 AM – 4:00 PM)<\/p>\n\n\n\n
Where: North Entrance, D\u00fcsseldorf Exhibition Centre, Halls 9, 10 and 11<\/p>\n\n\n\n