{"id":41206,"date":"2025-11-05T17:04:03","date_gmt":"2025-11-05T16:04:03","guid":{"rendered":"https:\/\/psi-network.de\/?p=41206"},"modified":"2025-11-05T17:04:03","modified_gmt":"2025-11-05T16:04:03","slug":"from-garage-to-global-brands","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2025\/11\/05\/from-garage-to-global-brands\/","title":{"rendered":"From Garage to Global Brands"},"content":{"rendered":"\n

In the upcoming episode of BRANDED WOR(L)DS \u2013 A Transatlantic Dialogue, we\u2019re heading north to Sweden to meet one of Europe\u2019s most remarkable entrepreneurs: Torsten Jansson, Founder and CEO of New Wave Group. Under the title \u201cBuilding the Long Game \u2013 Inside New Wave Group with Torsten Jansson\u201d, hosts Steven Baumgaertner (Cybergroup, Germany) and Jeff Solomon (FreePromoTips, USA) explore how patience, craftsmanship, and strategic independence can build a global brand portfolio that stands the test of time.<\/p>\n\n\n\n

From a single T-shirt idea in the 1980s to a powerful group of more than 40 brands \u2014 including Craft, Cutter & Buck, Orrefors, and Kosta Boda \u2014 New Wave Group is a story of entrepreneurial instinct and long-term vision.<\/p>\n\n\n\n

The conversation dives deep into the art of growing slowly but strongly, the courage to stay independent in a fast-paced world, and the human side of leadership. A key topic: the recent acquisition of Cotton Classics, and how it fits into New Wave\u2019s long-term strategy.<\/p>\n\n\n\n

Torsten shares his perspective on balancing heritage and innovation, leading across generations, and shaping brands that will remain relevant in 2050 and beyond. Tune in on November 9 at 6:00 PM CET on Spotify, Apple Podcasts, or brandedworlds.online<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In the upcoming episode of BRANDED WOR(L)DS \u2013 A Transatlantic Dialogue, we\u2019re heading north to Sweden to meet one of Europe\u2019s most remarkable entrepreneurs: Torsten Jansson, Founder and CEO of New Wave Group. Under the title \u201cBuilding the Long Game \u2013 Inside New Wave Group with Torsten Jansson\u201d, hosts Steven Baumgaertner (Cybergroup, Germany) and Jeff […]<\/p>\n","protected":false},"author":18,"featured_media":41204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360,26],"tags":[],"class_list":["post-41206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash-en","category-promotional"],"acf":[],"yoast_head":"\nFrom Garage to Global Brands - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2025\/11\/05\/from-garage-to-global-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Garage to Global Brands - PSI Network\" \/>\n<meta property=\"og:description\" content=\"In the upcoming episode of BRANDED WOR(L)DS \u2013 A Transatlantic Dialogue, we\u2019re heading north to Sweden to meet one of Europe\u2019s most remarkable entrepreneurs: Torsten Jansson, Founder and CEO of New Wave Group. 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