A breath of fresh air in FOL International’s marketing department: Viktoriia Dvornik recently began her training as a marketing communications specialist. Over the next few years, she will work her way through all the key disciplines in the department, with a particular focus on digital channels and brand management. She will be supported by Lou Emilia Tassone, Junior Digital Marketing Specialist.<\/p>\n\n\n\n
Overview of tasks
\u2022 Social media: community management, post and editorial planning
\u2022 Content & data: maintenance of website and product information in the PIM system
\u2022 Brand support: catalogue corrections, partner monitoring, competition observation
\u2022 Email marketing: planned training module at a later date<\/p>\n\n\n\n
Viktoriia has been living in Germany for around three and a half years. She fled the war in Ukraine and has pursued her integration with remarkable determination \u2013 from language and training to starting her career. Today, she brings this energy to the communication of the Fruit of the Loom, Russell Europe and JERZEES\u00ae brands. Her outside perspective, digital mindset and motivation are a perfect fit for a team that values diversity and a hands-on mentality.<\/p>\n\n\n\n