{"id":41689,"date":"2026-01-16T16:30:14","date_gmt":"2026-01-16T15:30:14","guid":{"rendered":"https:\/\/psi-network.de\/?p=41689"},"modified":"2026-01-16T16:30:15","modified_gmt":"2026-01-16T15:30:15","slug":"how-printed-textiles-last-longer","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2026\/01\/16\/how-printed-textiles-last-longer\/","title":{"rendered":"How printed textiles last longer"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Pure Waste takes over Re-Shirt<\/h2>\n\n\n\n<p>Finnish textile manufacturer Pure Waste has acquired German start-up Re-Shirt. The company has developed and patented an innovative screen printing ink that can be washed out at 40\u00b0C. The acquisition addresses one of the biggest challenges in the promotional and event clothing sector: garments are discarded because the printed messages are not suitable for everyday use.<\/p>\n\n\n\n<p>Pure Waste has set itself the goal of producing clothing with maximum durability and a minimal ecological footprint. By integrating Re-Shirt technology, the company is expanding its approach to keeping textiles in circulation for as long as possible. Re-Shirt&#8217;s MAGIC INK printing technology makes it possible to wash out textile prints once the message is no longer relevant. This means that garments can be reused or reprinted instead of being discarded.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/psi-network.de\/content\/uploads\/2026\/01\/Pure_Waste_uebernimmt_Re_Shirt_Web2-1024x348.jpg\" alt=\"\" class=\"wp-image-41687\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2026\/01\/Pure_Waste_uebernimmt_Re_Shirt_Web2-1024x348.jpg 1024w, https:\/\/psi-network.de\/content\/uploads\/2026\/01\/Pure_Waste_uebernimmt_Re_Shirt_Web2-300x102.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2026\/01\/Pure_Waste_uebernimmt_Re_Shirt_Web2-768x261.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2026\/01\/Pure_Waste_uebernimmt_Re_Shirt_Web2-1536x521.jpg 1536w, https:\/\/psi-network.de\/content\/uploads\/2026\/01\/Pure_Waste_uebernimmt_Re_Shirt_Web2-2048x695.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This opens up new opportunities for brands, agencies, designers and printers. Temporary campaign or event messages can be combined with permanent branding. When the temporary messages are no longer relevant, they are washed out and the garments remain in circulation for the long term. Extended textile use significantly reduces textile waste and lowers water consumption and CO\u2082 emissions \u2013 by up to 95% compared to clothing that has only been worn once because of an obsolete message.<\/p>\n\n\n\n<p>Following the acquisition, Pure Waste will make Re-Shirt&#8217;s award-winning technology available to customers and selected partners. Licensing models that enable screen printers to integrate MAGIC INK into their existing production processes are currently being prepared.<\/p>\n\n\n\n<p>Both Pure Waste and Re-Shirt are winners of the Green Product Award. R-Shirt is also a winner of the latest PSI Academy Awards. <\/p>\n\n\n\n<p><a href=\"http:\/\/www.purewaste.com\">www.purewaste.com<\/a> <\/p>\n\n\n\n<p><em>Pictures: Pure Waste Textiles Oy<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pure Waste takes over Re-Shirt Finnish textile manufacturer Pure Waste has acquired German start-up Re-Shirt. The company has developed and patented an innovative screen printing ink that can be washed out at 40\u00b0C. The acquisition addresses one of the biggest challenges in the promotional and event clothing sector: garments are discarded because the printed messages [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":41685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360,26,368],"tags":[],"class_list":["post-41689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash-en","category-promotional","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How printed textiles last longer - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2026\/01\/16\/how-printed-textiles-last-longer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How printed textiles last longer - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Pure Waste takes over Re-Shirt Finnish textile manufacturer Pure Waste has acquired German start-up Re-Shirt. 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