{"id":41736,"date":"2026-01-26T09:29:17","date_gmt":"2026-01-26T08:29:17","guid":{"rendered":"https:\/\/psi-network.de\/?p=41736"},"modified":"2026-01-26T10:12:58","modified_gmt":"2026-01-26T09:12:58","slug":"a-world-record-at-psi","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/","title":{"rendered":"A world record at PSI"},"content":{"rendered":"\n

This year’s PSI once again demonstrated the diversity that characterises the promotional products industry. This was also highlighted by an official world record: under the title \u2018Most varieties of brands in a promotional merchandise display\u2019, promotional products were collected in a central exhibition in Hall 11. The aim was to collect at least 250 different brands. The drop-off point quickly filled up with a wide variety of products such as pens, soft toys, backpacks and caps, representing both global brands such as Mazda and Red Bull as well as niche brands.<\/p>\n\n\n\n

After the deadline expired at 3 p.m. on the last day of the trade show, the eagerly awaited counting began. RX Germany Managing Director Michael K\u00f6hler welcomed the large audience and then handed over to Seyda Subasi Gemici. The Guinness World Records adjudicator first explained the rules: the items had to be genuine promotional items, no more than ten per cent could be identical items, and each product had to be clearly identifiable as belonging to a different brand. Two independent witnesses ensured that these rules were adhered to.<\/p>\n\n\n\n

Target significantly exceeded<\/h2>\n\n\n\n

Even while the counting was still underway, it was clear that the required number of 250 brands would be significantly exceeded. Therefore, cyber-Wear Heidelberg GmbH, initiator of the record attempt and supported by PSI, received the world record certificate to loud applause from the audience. The number of stamps submitted was so large that the official result was not known until after the trade show had closed: a total of 511 different brands were found at the collection point.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Delighted with the world record: PSI Director Petra Lassahn, Guinness World Records adjudicator Seyda Subasi Gemici, Steven Baumg\u00e4rtner, Managing Director of cyber-Wear Heidelberg GmbH, Michael K\u00f6hler, Managing Director of RX Germany (from left to right). Photo: Oliver Wachenfeld<\/p>\n","protected":false},"excerpt":{"rendered":"

This year’s PSI once again demonstrated the diversity that characterises the promotional products industry. This was also highlighted by an official world record: under the title \u2018Most varieties of brands in a promotional merchandise display\u2019, promotional products were collected in a central exhibition in Hall 11. The aim was to collect at least 250 different […]<\/p>\n","protected":false},"author":95,"featured_media":41734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360,26,365],"tags":[],"class_list":["post-41736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash-en","category-promotional","category-psi-en"],"acf":[],"yoast_head":"\nA world record at PSI - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A world record at PSI - PSI Network\" \/>\n<meta property=\"og:description\" content=\"This year’s PSI once again demonstrated the diversity that characterises the promotional products industry. This was also highlighted by an official world record: under the title \u2018Most varieties of brands in a promotional merchandise display\u2019, promotional products were collected in a central exhibition in Hall 11. The aim was to collect at least 250 different […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-26T08:29:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T09:12:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2026\/01\/PSI_2026_Guiness-Weltrekord.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Armin Huber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Huber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/\"},\"author\":{\"name\":\"Armin Huber\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/8c3fe345df9ddd871bacddcfd8ce030a\"},\"headline\":\"A world record at PSI\",\"datePublished\":\"2026-01-26T08:29:17+00:00\",\"dateModified\":\"2026-01-26T09:12:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/\"},\"wordCount\":305,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2026\\\/01\\\/PSI_2026_Guiness-Weltrekord.jpg\",\"articleSection\":[\"Newsflash\",\"Promotional\",\"PSI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/\",\"name\":\"A world record at PSI - PSI Network\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2026\\\/01\\\/PSI_2026_Guiness-Weltrekord.jpg\",\"datePublished\":\"2026-01-26T08:29:17+00:00\",\"dateModified\":\"2026-01-26T09:12:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2026\\\/01\\\/PSI_2026_Guiness-Weltrekord.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2026\\\/01\\\/PSI_2026_Guiness-Weltrekord.jpg\",\"width\":1100,\"height\":620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/01\\\/26\\\/a-world-record-at-psi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/psi-network.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A world record at PSI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"name\":\"PSI Network\",\"description\":\"Die Welt des Werbens und Verkaufens\",\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/psi-network.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\",\"name\":\"PSI Network\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"width\":600,\"height\":600,\"caption\":\"PSI Network\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/8c3fe345df9ddd871bacddcfd8ce030a\",\"name\":\"Armin Huber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6a8801d0d819bc2e44e14497b4798af5bd5dfb865763784108e8c086e67d968?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6a8801d0d819bc2e44e14497b4798af5bd5dfb865763784108e8c086e67d968?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6a8801d0d819bc2e44e14497b4798af5bd5dfb865763784108e8c086e67d968?s=96&d=mm&r=g\",\"caption\":\"Armin Huber\"},\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/author\\\/arminhuber\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A world record at PSI - PSI Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/","og_locale":"en_US","og_type":"article","og_title":"A world record at PSI - PSI Network","og_description":"This year’s PSI once again demonstrated the diversity that characterises the promotional products industry. This was also highlighted by an official world record: under the title \u2018Most varieties of brands in a promotional merchandise display\u2019, promotional products were collected in a central exhibition in Hall 11. The aim was to collect at least 250 different […]","og_url":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/","og_site_name":"PSI Network","article_published_time":"2026-01-26T08:29:17+00:00","article_modified_time":"2026-01-26T09:12:58+00:00","og_image":[{"width":1100,"height":620,"url":"https:\/\/psi-network.de\/content\/uploads\/2026\/01\/PSI_2026_Guiness-Weltrekord.jpg","type":"image\/jpeg"}],"author":"Armin Huber","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Armin Huber","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/#article","isPartOf":{"@id":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/"},"author":{"name":"Armin Huber","@id":"https:\/\/psi-network.de\/#\/schema\/person\/8c3fe345df9ddd871bacddcfd8ce030a"},"headline":"A world record at PSI","datePublished":"2026-01-26T08:29:17+00:00","dateModified":"2026-01-26T09:12:58+00:00","mainEntityOfPage":{"@id":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/"},"wordCount":305,"publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"image":{"@id":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2026\/01\/PSI_2026_Guiness-Weltrekord.jpg","articleSection":["Newsflash","Promotional","PSI"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/","url":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/","name":"A world record at PSI - PSI Network","isPartOf":{"@id":"https:\/\/psi-network.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/#primaryimage"},"image":{"@id":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2026\/01\/PSI_2026_Guiness-Weltrekord.jpg","datePublished":"2026-01-26T08:29:17+00:00","dateModified":"2026-01-26T09:12:58+00:00","breadcrumb":{"@id":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/#primaryimage","url":"https:\/\/psi-network.de\/content\/uploads\/2026\/01\/PSI_2026_Guiness-Weltrekord.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2026\/01\/PSI_2026_Guiness-Weltrekord.jpg","width":1100,"height":620},{"@type":"BreadcrumbList","@id":"https:\/\/psi-network.de\/en\/2026\/01\/26\/a-world-record-at-psi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/psi-network.de\/en\/"},{"@type":"ListItem","position":2,"name":"A world record at PSI"}]},{"@type":"WebSite","@id":"https:\/\/psi-network.de\/#website","url":"https:\/\/psi-network.de\/","name":"PSI Network","description":"Die Welt des Werbens und Verkaufens","publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/psi-network.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/psi-network.de\/#organization","name":"PSI Network","url":"https:\/\/psi-network.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/","url":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","width":600,"height":600,"caption":"PSI Network"},"image":{"@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/psi-network.de\/#\/schema\/person\/8c3fe345df9ddd871bacddcfd8ce030a","name":"Armin Huber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d6a8801d0d819bc2e44e14497b4798af5bd5dfb865763784108e8c086e67d968?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6a8801d0d819bc2e44e14497b4798af5bd5dfb865763784108e8c086e67d968?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d6a8801d0d819bc2e44e14497b4798af5bd5dfb865763784108e8c086e67d968?s=96&d=mm&r=g","caption":"Armin Huber"},"url":"https:\/\/psi-network.de\/en\/author\/arminhuber\/"}]}},"_links":{"self":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/41736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/comments?post=41736"}],"version-history":[{"count":3,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/41736\/revisions"}],"predecessor-version":[{"id":41739,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/41736\/revisions\/41739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media\/41734"}],"wp:attachment":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media?parent=41736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/categories?post=41736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/tags?post=41736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}