{"id":41864,"date":"2026-02-06T09:42:25","date_gmt":"2026-02-06T08:42:25","guid":{"rendered":"https:\/\/psi-network.de\/?p=41864"},"modified":"2026-02-06T09:42:26","modified_gmt":"2026-02-06T08:42:26","slug":"closer-integration-of-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2026\/02\/06\/closer-integration-of-sales-and-marketing\/","title":{"rendered":"Closer integration of sales and marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">FARE reorganises sales <\/h2>\n\n\n\n<p>By restructuring its sales department, advertising umbrella specialist FARE is setting the course for continued close, personal cooperation with the promotional products industry and for the future-oriented development of the brand. Patrick Leubner will continue to serve customers in the north as usual and remain the first point of contact for distributors and partners there. Franz H\u00f6rl is new to the team. He joined FARE at the end of last year and will be active in southern Germany, Austria and Switzerland. He will visit numerous distributors in these regions, conduct product training and support FARE at in-house exhibitions. This enables the company to establish closer ties with the market and strengthen its personalised customer service in these regions.<\/p>\n\n\n\n<p>Dominik Dell, who has been responsible for sales in southern Germany, Austria and Switzerland for around ten years, will also take on additional marketing responsibilities. In this new role, he will act as the interface between sales and marketing. The aim is to incorporate sales experience even more closely into strategic marketing themes and to take market requirements into account at an early stage in communication, product positioning and campaign development. Dominik Dell will continue to personally serve key account customers in his previous territory in close coordination with Franz H\u00f6rl. G\u00fcnter Schmidt will continue to manage sales as authorised signatory. The clear structure, short communication channels and close coordination within the team thus remain central components of the sales organisation.<\/p>\n\n\n\n<p>&nbsp;\u201cIn our highly personalised industry, proximity, reliability and local presence are crucial,\u201d explains Schmidt. \u201cWith the newly established sales team, we are ensuring that we can continue to live these values in the future, while at the same time creating space for new ideas and further development.\u201d FARE reports that it considers itself well positioned for the coming years with this structure and looks forward to continuing its close and cooperative partnership with its distributors www.fare.de<\/p>\n\n\n\n<p><em>Picture: The newly established FARE sales team from left to right: Patrick Leubner, Franz H\u00f6rl, G\u00fcnter Schmidt and Dominik Dell. Photo: Fare<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FARE reorganises sales By restructuring its sales department, advertising umbrella specialist FARE is setting the course for continued close, personal cooperation with the promotional products industry and for the future-oriented development of the brand. Patrick Leubner will continue to serve customers in the north as usual and remain the first point of contact for distributors [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":41832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360,26],"tags":[],"class_list":["post-41864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash-en","category-promotional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Closer integration of sales and marketing - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2026\/02\/06\/closer-integration-of-sales-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Closer integration of sales and marketing - PSI Network\" \/>\n<meta property=\"og:description\" content=\"FARE reorganises sales By restructuring its sales department, advertising umbrella specialist FARE is setting the course for continued close, personal cooperation with the promotional products industry and for the future-oriented development of the brand. 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