{"id":42755,"date":"2026-06-03T09:33:30","date_gmt":"2026-06-03T07:33:30","guid":{"rendered":"https:\/\/psi-network.de\/?p=42755"},"modified":"2026-06-03T09:33:31","modified_gmt":"2026-06-03T07:33:31","slug":"ai-adoption-in-marketing-is-booming","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2026\/06\/03\/ai-adoption-in-marketing-is-booming\/","title":{"rendered":"AI Adoption in Marketing Is Booming"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AI is becoming increasingly important in marketing. According to the QuickBook 2026 AI Impact Report, the number of small businesses using AI in marketing has risen by 43 percent in just 18 months. The study examined 34,000 small and medium-sized businesses in the USA, Canada, the United Kingdom, and Australia. The use of self-collected customer data is particularly effective. A study by the U.S. market research firm Forrester shows that companies using first-party data achieve 2.4 times higher revenue than those relying on third-party data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Picture: Vadym &#8211; stock.adobe.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is becoming increasingly important in marketing. According to the QuickBook 2026 AI Impact Report, the number of small businesses using AI in marketing has risen by 43 percent in just 18 months. The study examined 34,000 small and medium-sized businesses in the USA, Canada, the United Kingdom, and Australia. The use of self-collected customer [&hellip;]<\/p>\n","protected":false},"author":95,"featured_media":42753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[359,360,26],"tags":[],"class_list":["post-42755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","category-newsflash-en","category-promotional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Adoption in Marketing Is Booming - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2026\/06\/03\/ai-adoption-in-marketing-is-booming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Adoption in Marketing Is Booming - PSI Network\" \/>\n<meta property=\"og:description\" content=\"AI is becoming increasingly important in marketing. According to the QuickBook 2026 AI Impact Report, the number of small businesses using AI in marketing has risen by 43 percent in just 18 months. The study examined 34,000 small and medium-sized businesses in the USA, Canada, the United Kingdom, and Australia. 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