{"id":43823,"date":"2026-09-03T10:22:47","date_gmt":"2026-09-03T08:22:47","guid":{"rendered":"https:\/\/psi-network.de\/?p=43823"},"modified":"2026-09-03T10:22:48","modified_gmt":"2026-09-03T08:22:48","slug":"tobias-muller-moves-from-fare-to-halfar","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2026\/09\/03\/tobias-muller-moves-from-fare-to-halfar\/","title":{"rendered":"Tobias M\u00fcller moves from FARE to HALFAR"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Further strengthening of collaboration within JCK Holding<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">JCK Holding is strengthening group-wide exchange and networking amongst its companies: Tobias M\u00fcller, previously Head of Marketing at the Remscheid-based umbrella specialist FARE, will take up the role of Head of Marketing at the bag specialist HALFAR, in Bielefeld. With this move, JCK Holding is making targeted use of the opportunities to apply expertise and experience across company boundaries. This means the group retains its marketing manager, and cooperation is set to be further intensified. In particular, marketing expertise and experience are to be shared even more extensively between FARE and HALFAR in future, and joint strategic initiatives are to be driven forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe exchange within JCK Holding is extremely valuable. The partnership between the five promotional products specialists in the CHOICE Group in particular offers numerous opportunities for synergies and creates benefits for all involved,\u201d says Kathrin St\u00fchmeyer-Halfar, Managing Director of HALFAR. \u201cIn Tobias M\u00fcller, we are gaining an experienced marketing expert who will not only bring fresh impetus to HALFAR but also further strengthen the strategic cooperation with our sister companies.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Tobias M\u00fcller himself, the move represents an exciting new challenge: \u201cI am very much looking forward to my new role at HALFAR. As a specialist in bags, rucksacks and technical textiles, the company offers a diverse environment across its two business divisions. On the one hand, there are branded bags for merchandising; on the other, technical bags for specialist applications. Both areas have their own specific requirements and challenges \u2013 it is precisely this diversity that I find particularly appealing,\u201d says M\u00fcller. The dynamic changes in marketing also play an important role for him: \u201cArtificial intelligence and other technological innovations are changing the framework, requirements and opportunities in marketing at ever-shorter intervals. I look forward to capitalising on these developments together with the HALFAR team, developing new ideas and strategically advancing our marketing efforts.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fcller was responsible for FARE\u2019s marketing activities for several years and, during this time, played a key role in shaping the brand and corporate identity. At FARE, a new head of marketing will take over responsibility on 1 October 2026. <a href=\"http:\/\/www.halfar.com\/\">www.halfar.com<\/a> \u2022 <a href=\"http:\/\/www.fare.de\/\">www.fare.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photo: For Tobias M\u00fcller (pictured here with the MONO shopper), the focus in his first few weeks will be on Halfar\u2019s products and team. Image: Halfar<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Further strengthening of collaboration within JCK Holding JCK Holding is strengthening group-wide exchange and networking amongst its companies: Tobias M\u00fcller, previously Head of Marketing at the Remscheid-based umbrella specialist FARE, will take up the role of Head of Marketing at the bag specialist HALFAR, in Bielefeld. With this move, JCK Holding is making targeted use [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":43821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[360,381,363,26],"tags":[],"class_list":["post-43823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash-en","category-members-2","category-personalien-en","category-promotional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tobias M\u00fcller moves from FARE to HALFAR - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2026\/09\/03\/tobias-muller-moves-from-fare-to-halfar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tobias M\u00fcller moves from FARE to HALFAR - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Further strengthening of collaboration within JCK Holding JCK Holding is strengthening group-wide exchange and networking amongst its companies: Tobias M\u00fcller, previously Head of Marketing at the Remscheid-based umbrella specialist FARE, will take up the role of Head of Marketing at the bag specialist HALFAR, in Bielefeld. 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