When the traditional \u201cOzapft is!\u201d shout rings out at Munich\u2019s Theresienwiese in September, it will also mark a special moment for RASTAL. As a long-standing official licensing partner of the Bavarian state capital of Munich, the drinking vessel specialist will be presenting the official Oktoberfest\u2122 2026 collector\u2019s beer mug.<\/p>\n\n\n\n
This family-run business, which is based in H\u00f6hr-Grenzhausen and a member of the PSI network, combines its centuries-old ceramic tradition with a piece of Munich\u2019s festival culture. The simple shape of the grey stoneware beer mug \u2013 known in Bavaria as the \u2018Keferloher\u2019 \u2013 has remained virtually unchanged for more than 100 years. The body is shaped by machine, while the ceramic handles are attached and smoothed by hand. The current design is then applied by hand as a decal before the mug is fired a second time.<\/p>\n\n\n\n
The changing poster motif each year makes it a particularly sought-after collector\u2019s item. The award-winning design for 2026 combines tradition and modernity: a tuba, a pretzel, a Ferris wheel and a gingerbread heart merge into a colourful composition. A suggestion of a tabletop conveys a sense of conviviality, while the towers of the Frauenkirche emphasise the historical identity of the Oktoberfest.<\/p>\n\n\n\n
The annual mug is available with or without a pewter lid. The lids for the deluxe version are cast individually and fitted by hand. This year\u2019s pewter lid is dedicated to Betty Feldl (1908\u20132002), the original Munich Oktoberfest figure who was highly influential on the legendary \u201cTeufelsrad\u201d (Devil\u2019s Wheel) for decades.<\/p>\n\n\n\n
This makes the official 2026 Oktoberfest mug more than just a souvenir. It combines craftsmanship, tradition and a vibrant festival culture. It is available in the festival tents, from the usual distributors, in the official RASTAL online shop and at shop.oktoberfest.de.<\/p>\n","protected":false},"excerpt":{"rendered":"
When the traditional \u201cOzapft is!\u201d shout rings out at Munich\u2019s Theresienwiese in September, it will also mark a special moment for RASTAL. As a long-standing official licensing partner of the Bavarian state capital of Munich, the drinking vessel specialist will be presenting the official Oktoberfest\u2122 2026 collector\u2019s beer mug. This family-run business, which is based […]<\/p>\n","protected":false},"author":18,"featured_media":43803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[358,360,549,26],"tags":[],"class_list":["post-43825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-newsflash-en","category-merchandising-3","category-promotional"],"acf":[],"yoast_head":"\n