{"id":43912,"date":"2026-09-14T12:09:14","date_gmt":"2026-09-14T10:09:14","guid":{"rendered":"https:\/\/psi-network.de\/?p=43912"},"modified":"2026-09-14T12:09:14","modified_gmt":"2026-09-14T10:09:14","slug":"cyber-wear-wins-stellantis-emea-pitch","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2026\/09\/14\/cyber-wear-wins-stellantis-emea-pitch\/","title":{"rendered":"cyber-Wear wins Stellantis EMEA pitch"},"content":{"rendered":"\n

cyber-Wear is significantly expanding its partnership with Stellantis. Following a successful EMEA pitch, the Mannheim-based merchandising, design and promotion agency will in future be responsible for managing the FIAT, Abarth, Alfa Romeo, Jeep and Lancia brands in the areas of merchandise and brand experience. This brings the total number of Stellantis brands under its remit to six.
cyber-Wear has been managing the OPEL Collection for two years now. The new contract adds five brands, each with its own distinct identity, history and brand community. According to the company, the challenge lies in translating these different brand identities into distinct and authentic merchandise ranges. Accordingly, the respective collections are intended to reflect, for example, FIAT\u2019s Italian design and zest for life, Abarth\u2019s performance and motorsport, Alfa Romeo\u2019s elegance and sportiness, Jeep\u2019s adventure and lifestyle, and Lancia\u2019s design and tradition.
Winning the pitch also underlines cyber-Wear\u2019s international focus and its approach to integrated merchandise management. This ranges from strategy, concept and design, through product development and sourcing, to e-commerce, logistics and fulfilment.
Company contact: www.myCybergroup.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

cyber-Wear is significantly expanding its partnership with Stellantis. Following a successful EMEA pitch, the Mannheim-based merchandising, design and promotion agency will in future be responsible for managing the FIAT, Abarth, Alfa Romeo, Jeep and Lancia brands in the areas of merchandise and brand experience. This brings the total number of Stellantis brands under its remit […]<\/p>\n","protected":false},"author":18,"featured_media":43880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[357,360,359,549,26],"tags":[],"class_list":["post-43912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-newsflash-en","category-marketing-en","category-merchandising-3","category-promotional"],"acf":[],"yoast_head":"\ncyber-Wear wins Stellantis EMEA pitch - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2026\/09\/14\/cyber-wear-wins-stellantis-emea-pitch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"cyber-Wear wins Stellantis EMEA pitch - PSI Network\" \/>\n<meta property=\"og:description\" content=\"cyber-Wear is significantly expanding its partnership with Stellantis. Following a successful EMEA pitch, the Mannheim-based merchandising, design and promotion agency will in future be responsible for managing the FIAT, Abarth, Alfa Romeo, Jeep and Lancia brands in the areas of merchandise and brand experience. This brings the total number of Stellantis brands under its remit […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2026\/09\/14\/cyber-wear-wins-stellantis-emea-pitch\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-14T10:09:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2026\/09\/cyberWear_gewinnt_Stellantis_Web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion PSI Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion PSI Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/09\\\/14\\\/cyber-wear-wins-stellantis-emea-pitch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/09\\\/14\\\/cyber-wear-wins-stellantis-emea-pitch\\\/\"},\"author\":{\"name\":\"Redaktion PSI Journal\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\"},\"headline\":\"cyber-Wear wins Stellantis EMEA pitch\",\"datePublished\":\"2026-09-14T10:09:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/09\\\/14\\\/cyber-wear-wins-stellantis-emea-pitch\\\/\"},\"wordCount\":186,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/09\\\/14\\\/cyber-wear-wins-stellantis-emea-pitch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2026\\\/09\\\/cyberWear_gewinnt_Stellantis_Web.jpg\",\"articleSection\":[\"Economy\",\"Industry Newsflash\",\"Marketing\",\"Merchandising\",\"Promotional\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/09\\\/14\\\/cyber-wear-wins-stellantis-emea-pitch\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2026\\\/09\\\/14\\\/cyber-wear-wins-stellantis-emea-pitch\\\/\",\"name\":\"cyber-Wear wins Stellantis EMEA pitch - 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