{"id":43923,"date":"2026-09-15T11:25:28","date_gmt":"2026-09-15T09:25:28","guid":{"rendered":"https:\/\/psi-network.de\/?p=43923"},"modified":"2026-09-15T11:25:29","modified_gmt":"2026-09-15T09:25:29","slug":"two-decades-of-swiss-advertising-power","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2026\/09\/15\/two-decades-of-swiss-advertising-power\/","title":{"rendered":"Two decades of Swiss advertising power"},"content":{"rendered":"\n

A tried-and-tested event in a tried-and-tested venue: On 9 and 10 September, the Umweltarena in Spreitenbach (near Zurich) once again proved the ideal venue for the PSF Forum \/ TOUCH dual trade fair organised by the Swiss industry association PromoSwiss. Alongside record numbers of exhibitors and visitors, there was also an anniversary to celebrate this year, as the PSF Forum \u2013 the trade fair for the Swiss promotional products trade \u2013 took place for the 20th time.<\/p>\n\n\n\n

On this very first day of the trade fair \u2013 reserved for the Swiss promotional products trade \u2013 the stands of the 83 exhibitors were visited by 160 trade visitors from all regions of Switzerland \u2013 both figures (for exhibitors and visitors alike) setting new records in the history of these events. This was traditionally followed by the festive and convivial \u201cPromoSwissNight\u201d, kicked off with a typical Swiss ap\u00e9ro, where the approximately 200 participants found ample opportunity for friendly networking in a relaxed lounge atmosphere. Various food stations provided the revellers with culinary delights. Cool drinks and music were on offer too.<\/p>\n\n\n\n

The second day of the trade fair, featuring TOUCH, also saw a record number of visitors, with 1,112 guests from the industrial customer sector. There was a constant buzz of activity along the route, which began at the counters of the welcoming retailers and agencies and then led past the stands of the exhibiting supplier partners. The large video wall, powered by electricity from the solar panels on the arena roof, showed scenes from the event\u2019s eventful 20-year history. Later in the day, the winners of the new TOUCH Awards, determined by online voting, were announced. Kaiser Promotion AG received the \u2018Most Sustainable Promotional Item\u2019 trophy for a hand-blown, Swiss-made carafe featuring an integrated 3D mountain relief. The prize for \u2018Custom-Made Product of the Year 2026\u2019 also went to Kaiser Promotion, this time for specially shaped Christmas tree baubles. Finally, bb trading werbeartikel ag celebrated victory in the \u2018Collection of the Year\u2019 category with its \u2018Tony Mate Festival Collection\u2019.<\/p>\n\n\n\n

The dates for the next pair of Swiss trade fairs have already been confirmed:
\u2022 PSF Forum: 8 September 2027
\u2022 TOUCH: 9 September 2027<\/strong><\/p>\n\n\n\n

www.promoswiss.ch<\/a> \u2022 www.touch-werbeartikel.ch\/<\/a><\/p>\n\n\n\n

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A tried-and-tested event in a tried-and-tested venue: On 9 and 10 September, the Umweltarena in Spreitenbach (near Zurich) once again proved the ideal venue for the PSF Forum \/ TOUCH dual trade fair organised by the Swiss industry association PromoSwiss. Alongside record numbers of exhibitors and visitors, there was also an anniversary to celebrate this […]<\/p>\n","protected":false},"author":18,"featured_media":43886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[358,360,549,26,367],"tags":[],"class_list":["post-43923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-newsflash-en","category-merchandising-3","category-promotional","category-sustainability"],"acf":[],"yoast_head":"\nTwo decades of Swiss advertising power - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2026\/09\/15\/two-decades-of-swiss-advertising-power\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two decades of Swiss advertising power - PSI Network\" \/>\n<meta property=\"og:description\" content=\"A tried-and-tested event in a tried-and-tested venue: On 9 and 10 September, the Umweltarena in Spreitenbach (near Zurich) once again proved the ideal venue for the PSF Forum \/ TOUCH dual trade fair organised by the Swiss industry association PromoSwiss. 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