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Focus: Practical Knowledge

Discover the entire programme diversity of PSI 2024. Available at any time: up-to-date practical knowledge from the industry for your promotional products business!

Reality Check:
Women in the promotional products industry

A panel discussion with Kathrin Stühmeyer-Halfar, Yvonne Bouguila, Manuel Potter and Emily Whigham.

Lutz Gathmann
The new EU product safety regulation

The EU has adopted a new regulation for general product safety. The new regulation on the safety of consumer products will apply throughout the EU from 23 December 2024. What changes will companies in the promotional products industry face?

Boudewijn Graveland
The power of branding

How does product branding make a difference and how can companies use it to set themselves apart from the competition.

Martin Schittko
What merchandise can do today and what needs to be taken into account when developing textile lines for sports clubs.

That’s why Eintracht Frankfurt is focussing on sustainability with its Greenkeeper concept.

Kira Hädrich
Strategic Packaging Design: Because “something with a logo on it” isn’t enough

What decisive difference does strategic packaging design make to brand perception and sales promotion? Important basics on strategic aspects, graphic principles and legal requirements.

Oliver Friedrichs
Product Compliance in Online Shops

How online shop operators can protect themselves against warnings from competitors, warning lawyers or market surveillance authorities.

Kai Timpe
Digital color and material management for promotional items

Increasing quality, efficiency and sustainability through end-to-end digital, collaborative product development.

Lutz Gathmann
Product design for promotional items: Find out what needs to be taken into account for successful product development

How can a special product be designed as an advertising medium? And how can the design and procurement process be organised in such a way that unpleasant surprises are avoided?

Dr. Arun Kapoor
The EU Toy Regulation and the digital product passport: This is what you need to know now

The EU Toy Safety Regulation tightens chemical requirements and will introduce the digital product passport. Our expert explains the challenges now facing the promotional products industry.

Thorsten Bastian
AI is changing the world. How artificial intelligence really supports your own marketing when generating text and images

How to use programmes such as ChatGPT to find topics and create text and how to use image generation programmes such as Midjourney for your own purposes.

Caroline Zöller & Eveline Müller
Comprehensibility and empathy in texts as an integral part of corporate communication

Thorsten Bastian
How to SEO – this is how search engines work and how you can find the right search words for your website


Thorsten Bastian
Website as a sales engine in 2023.

In 2023, a website must be able to do more than just be a business card on the Internet. And a web store must offer much more than simple order processing and colorful images. Thorsten Bastian on the benefits of product and sales videos in the customer journey and with valuable tips for successful lead generation.

Caroline Zöller
Homemade PR & Public Relations.

How to find the right narrative for the communication goal? How do you write lead stories, provide background and in-depth information? How can a content toolbox help with a company’s communications strategy? Before answering these questions, there is a communication strategy and goals. And when all this has been worked through, an editor is needed who writes and publishes.

Guido Badjura
Is analog yesterday’s news? This is how accounting goes digital.

From advantages of digitization, new interfaces and automatic workflows. Do you want to manage your company successfully in the future? Digitization plays a central role in this. Experience how end-to-end digital processes support you in reducing work steps and simplifying workflows. By using it, you benefit every day from the fact that all current documents remain with you in the company and are archived in an audit-proof manner.

Michael Bromberger
Step by Step Digital II: Digitization as a business guarantor. This is how business works in the age of industry 4.0

Secure order processing, reliable production processes and binding delivery times. This is achieved by standardized workflows and digital processes as fixed components in the order business.

Dennis Arntjen
Step by Step Digital I: Hybrid Sales in Times of Digital Transformation

How to use digitalization for yourself and your sales success without losing sight of the fact that sales is still done by people.

Tom Valk
Image editing without Photoshop?

Is Affinity Photo the quick and easy way to crop or set products? What application is good for designing images for websites and online shops? An assessment of the advantages and disadvantages of image editing software by Tom Valk, trainer and consultant at the Verband Druck und Medien Nord West.

Manuel Potter
In this way, advertising media become a valuable marketing tool.

How products are created that inspire customers and turn them into true fans. Manuel Potter, Managing Director, Potter Promotion GmbH & Co. KG gives insight into the conception and design department of Potter Promotion.

Lutz Gathmann
Exit or excuse? Are recycled fishing nets, bamboo tableware and bioplastics sustainable materials?

Designer Lutz Gathmann on the handling, use and certification of bio-plastics, renewable raw materials and alternative materials for promotional products.

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