How a 'Limited Edition' is created
Kalfany Süße Werbung, the traditional specialist for promotional sweets, has been successful this year with all its own fruit gum and hard caramel products under the brand name "Bären Company". Behind this is a 'bear-strong' team of talented product developers who create new, innovative fruit gum varieties at the Herbolzheim site - from the selection of raw materials to the finished product....
Cotton Classics Roadshow 2023: New Visitor Record
This year, the annual roadshow by textile wholesaler Cotton Classics went on tour from 16 January until 3 March, stopping at 16 locations in six countries along the way. As reported by the organiser, Cotton Classics Handels GmbH, more than 2,500 visitors picked up information about new textile products and bestsellers – which amounts to a new visitor record. Cotton Classics and the...
Protective screen for children
The Kinderschutzbund (Child Protection Association in Germany) and the specialist umbrella brand FARE presented the new joint campaign #SCHUTZschirmfürKINDER (Protective screen for children) to the public at the Haptica live in Bonn. The goal of the campaign is to support the vital work done by the Kinderschutzbund, which, with over 400 local branches all over Germany, is an advocate for...
Become a PSI member now
GOOD REASONS FOR YOUR MEMBERSHIP
Your membership is more than just your entrance pass to PSI, the leading European trade show for the promotional product industry. It offers you much more for your business success:
As a member, you will be listed in the Distributor Finder. In addition, you have exclusive access to valuable tools such as the Product Finder and the Supplier Finder, the product research or the PSI Directory of dealers.
As a member, you benefit from the cumulative know-how of all members and make better decisions thanks to the latest industry news. You will be able to identify strategically relevant topics and decisive advertising trends even before they reach the mainstream. And you can establish new contacts with potential cooperation partners, manufacturers or distributors inside the network swiftly and most efficiently.
Closing Report: PSI 2023: Strong signal for the future
Kicking off the new business year, PSI – Europe’s Leading Trade Show for the Promotional Product Industry – has sent out the signals so sorely missed by this industry over the past three years: a new beginning and optimism.
Russell Athletic USA launches Kids’ collection with ZARA
Russell Athletic is cooperating with ZARA. Russell Europe’s American parent company is joining forces with the Spanish fashion giant to launch a capsule collection for kids that taps into the tradition-rich history of the Russell Athletic brand with sporty minimalist essentials.
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Point of Promotion GmbH
Sustainability: success factor for marketing
Which marketing topics are the most relevant? Which communication channels do brands use to spread their messages? What about investments and budgets? The Handelsblatt Research Institute (HRI) and the magazine absatzwirtschaft surveyed marketing managers on these topics. The result: "Green topics" are top of the list for marketing managers. Sustainability and climate change ranked first and...
Responsibly produced clothing
The topic of sustainability has long been the dominant product trend in the promotional products sector for good reason, and will continue to be so in the future. More and more suppliers and manufacturers in the industry are putting the issue at the centre of their business. This is also the case with the Finnish company Pure Waste, which recently became a member of the PSI network. Pure Waste...
Opener of the sustainability initiative “From the field to the fan shop”
The “Vom Feld in den Fanshop” (from the field to the fan shop) initiative, the joint creation of the German Federal Ministry for Economic Cooperation and Development (BMZ) and textile company BRANDS Fashion, paid an opening visit to the project region in India. The initiative’s partners are nine football clubs from the 1st and 2nd Bundesliga who are jointly committed to sustainability in...
Cooperation between BRANDS Promotion and MBRC the ocean
MBRC the ocean GmbH is cooperating with BRANDS Promotion, the promotional department of BRANDS Fashion. Part of the proceeds from the jointly produced, branded and ecologically sustainably manufactured promotional products for well-known customers are passed on to the MBRC Foundation. The MBRC Foundation is a non-profit foundation, which exclusively uses proceeds from donations for providing...
Sustainable Products at PSI
Promotional products should promote a sustainable corporate image. For 91 percent of companies, sustainability plays a role when purchasing promotional products. This is one of the findings of the German Promotional Products Association (Gesamtverband der Deutschen Werbeartikel Wirtschaft, GWW) in its annual industry survey for 2022. A trend that will also be reflected in the product range at PSI...