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FOL: Staff news in the marketing team

Redaktion PSI Journal

Published on 29.04.2024

The marketing team at FOL International GmbH continues to grow: Bianca Akrapovic has returned from parental leave and is responsible for the tradition-steeped brand Russell on the European market from today. The experienced brand manager is looking forward to treading new paths in the area of Team and Corporate Wear along with the tradition-steeped brand. The Fruit of the Loom, Russell Europe and JERZEES® trio of brands also welcomes a reinforcement in the digital marketing team: Lou Emilia Tassone has arrived to provide support at the Kaiserlautern site as Junior Digital Marketing Specialist.

Akrapovic has been working for FOL International GmbH since back in 2016, and was responsible for marketing at cult brand Fruit of the Loom for many years. She is eminently familiar with all corporate and brand structures and has garnered a wealth of experience. In her new role she is now responsible, among other tasks, for marketing and PR measures for Russell Europe. “I am very much looking forward to treading new paths in the area of team and corporate wear with the high-quality brand and exchanging ideas with our customers and prospects,” comments Bianca Akrapovic on her new assignment. www.fruitoftheloom.eu

Photo: Bianca Akrapovic is Brand Managerin for Russell Europe from today.