Another step towards sustainability

Goldstar, a supplier of high-quality writing instruments, stationery, bags and other products for the promotional merchandise market, headquartered in Dundalk, Ireland, has joined the ‘Step Forward Pledge’ initiative of the BPMA (British Promotional Merchandise Association), taking another step towards responsible business practices.

As stated in a Goldstar press release, the Step Forward Pledge encourages its members to set and achieve meaningful environmental and social goals, with progress being reviewed annually. The Step Forward Pledge 2024/25 logo now appears alongside the BPMA logo in communications with distributors. ‘This symbolises Goldstar’s commitment to sustainability and helps partners easily identify the company as a responsible operator,’ it continues.

Heather Smartt, Global Head of Goldstar, comments: ‘The BPMA’s Step Forward commitment highlights the continuous efforts we are making across the industry. Participating in this initiative shows our channel partners that we are not just making promises, but are fully committed to taking real, impactful steps towards meaningful change.’

In 2023, Goldstar launched the Made Better™ initiative, which includes a carefully curated collection of products made from recycled, reclaimed and certified materials, including the Reborn Recycled Aluminium Pen, which has been awarded Gold in the BPMA’s Innovative Product of the Year 2023 awards. With a focus on the use of recycled materials and the reduction of plastic waste, Goldstar is continuing its efforts in the area of responsible product development. In the future, Goldstar plans to continue down this path with new certifications, life cycle assessments and much more. ‘This ongoing commitment ensures that the company continues to offer well-designed products that meet the requirements of today’s environmentally conscious market,’ the press release concludes. Further information on Goldstar’s sustainability initiative can be found at: www.simplygoldstar.com/eu/en_eu/page/sustainability  

Picture: Goldstar