Goldstar: New Vice President of European Sales

Luis Calado is the new Vice President for European Sales at promotional product supplier Goldstar, which is based in Dublin, Ireland. He will be managing Goldstar’s operations from Lisbon, Portugal. “With nearly a decade of expertise in this sector, a passion for responsible product sourcing and a track record of dynamic leadership, Luis Calado is the perfect choice to lead our European team into an exciting new era,” reads a statement from the company. 

“Sustainability has been a core focus throughout my career and I am particularly drawn to Goldstar’s approach to responsible product sourcing and manufacturing practices. I’m eager to bring that mindset to a company already on a promising path,” says Luis Calado and adds: “I want to come into this as a listener. Understanding the team, our distributors, and the unique needs of Europe’s diverse markets is my top priority.” Luis Calado also looks forward to leveraging the strengths of both Goldstar’s North American and European teams. “The European side is ahead in innovation, particularly in product development and circular economy initiatives, while North America excels in pricing strategies and customer service. By combining these strengths, we can create a seamless and enhanced experience for distributors.”

“Luis is an exceptional leader with the vision, energy and expertise we need to take Goldstar Europe to the next level,” says Heather Smartt, Global Head of Goldstar. Goldstar is a global supplier of promotional products and provides a wide range including writing instruments, drinking vessels, bags and stationery with a new focus on simplicity and sustainability. More at: www.simplygoldstar.com