Configure print and embroidery online

With the new online configurator for print and embroidery orders, the corporate fashion manufacturer from Albstadt, Gustav Daiber GmbH, is now offering its customers a clear, accessible and transparent way of calculating finishing prices themselves around the clock and placing orders directly in the webshop.

With the new configurator, the full-service provider Daiber is setting another milestone in its digital strategy. Starting now, registered customers can make finishing configurations themselves directly in the webshop and calculate prices based on individual motifs and order quantities. The service is simple, transparent and available at all times with just a few clicks on the item details page. The intuitive navigation enables quick finishing configuration in order to make exact calculations without queries or price lists. The configuration can also be ordered directly. The personal sales consultant then takes over the final coordination. “With the new configurator, we are creating a sales-supporting digital finish offering with 24/7 availability and taking another decisive step towards customer-oriented digitalisation and sustainable competitiveness,” explains André Knaus, Head of Marketing & Digital Operations at Daiber.

Greater flexibility, less complexity  

Within the first week, the new tool recorded around 800 configurations from over 500 customers. “The positive response is a strong signal of acceptance in the market and proof of the need for fast, accessible solutions in the B2B sector,” says Steffen Frank, Head of Digital Services at Daiber. The new configurator offers maximum flexibility. Finishing is possible starting in quantities of just one item – and customers benefit from attractive prices even for small print runs. Daiber automatically selects the optimum finishing process based on the item, colour, motif and material. In addition to the existing printing and embroidery technologies, Daiber is expanding its range of finishing services to include digital printing technology as a new standard. Orders can be conveniently managed and their status viewed at any time via the customer account.

Additional services planned

With the configurator, Daiber is strengthening the digital customer interface and advancing the textile company’s transformation into a digital corporate fashion platform in a targeted manner. It is already planning further functional enhancements – for example item design – for even greater user convenience and distributor support. Further information at: www.daiber.de

Picture: Finishing process in Daiber’s textile embroidery. Image: Gustav Daiber GmbH