A clear goal in view
Published on 15.10.2025
Daniel Faller: One year at cyber-Wear
Exactly one year ago, Daniel Faller joined the management team of cyber-Wear, an international merchandising design and promotion agency based in Mannheim. Since then, he has experienced an intense year full of changes, challenges and critical decisions. In this interview, Daniel Faller talks about his personal impressions, his biggest milestones and why, for him, this past year has been one thing above all else: a time to prepare for the future.
You‘ve been part of cyber-Wear for a year now. Looking back, how would you sum up this first year?
My first year at cyber-Wear was intense and heavily influenced by restructuring, both in terms of personnel and organisation, and setting the course for the future. Even though we haven’t yet achieved the growth targeted for this year, it’s been important to lay the foundations for achieving this vision. Looking back, I see it as a year of preparation – with many decisions that will give us stability, scalability and development opportunities in the future.
Which projects or moments during this year were particularly exciting, or made you especially proud?
After just a few weeks with the company, I had the opportunity to attend the big 30th anniversary celebration. It was great to see how strong the team spirit and identification with the company are. Even if it is not always obvious in day-to-day business, I am proud that we’ve managed to break through established structures, rebuild them and, at the same time, improve processes and eliminate those pain points that were identified through team feedback. It motivates me that we, as the management team, are working together towards a clear goal.
Were there any challenges that particularly stand out, and what did you learn from them?
One of the biggest challenges was definitely initiating change while remaining patient when success was not immediately measurable. I learned that transparency and communication are crucial in this regard – both internally with the teams and externally. Striking this balance between short-term expectations and long-term perspectives was an important learning experience for me.
How did you find working with your team and other departments?
For me, the team is cyber-Wear’s greatest asset. There is strong mutual regard and support, new colleagues are openly and warmly welcomed right off the bat, and I felt at home in the team from day one, basically as if I had been working with these colleagues for much longer. In a year full of restructuring, this team spirit was extremely valuable and shows how strong our corporate culture is.
Is there an anecdote or experience from this year that has had a particular impact on you?
It’s really hard for me to pick out a single experience – there were definitely lots of fun moments.
What are your goals or wishes for the coming year at cyber-Wear?
For the coming year, I hope that the course set in recent months will bear visible fruit. My goal is to achieve the targeted financial results, thereby securing further stability and, above all, generating opportunities for further investment. I hope that the changes made will become even more noticeable throughout the entire team and that we will move together on the path to growth.
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