Partnership creates synergies in the sector

FastEditor, a renowned software provider for personalisation and automation in the promotional product, merchandise and print-on-demand sector, and Promidata, the established software platform for retailers and suppliers in Europe, have officially launched their partnership. Together, they are bringing the latest generation of design and production tools directly into the daily work processes of professionals in the promotional product sector.

Launch highlights:

• Logo Editor now available for all Shopware 6 web shops
Retailers using Shopware 6 can activate FastEditor’s Logo Editor directly in their Promidata web shop. Customers receive one month free when they sign up for an annual subscription. Ten Promidata web shops are already live with the Logo Editor, and another 40 web shops are planned by the end of the year.
• DTP Studio tool available via the Promidata dashboard
Within two weeks, Promidata users will have direct access to FastEditor’s DTP Studio tool via their dashboard, allowing them to automate design proposals and production files up to 10 times faster.
• Further integration with SynQore and Promotional Sourcing
The partnership goes beyond web shops. FastEditor’s products will soon be connected to Promidata’s ERP and back-office platforms, SynQore and Promotional Sourcing, enabling full automation within distribution workflows.
• Supplier data connected to the product catalogue
Direct interfaces will be established between Promidata’s supplier data platform and FastEditor’s product catalogue. This will make it easier than ever for suppliers to connect to both systems — resulting in greater visibility, better connectivity and faster time-to-market for personalised products.

“This partnership is an important step towards our mission of setting the new standard for personalisation in the promotional product sector,” emphasises Rick Molenaar, CMO of FastEditor. “By combining FastEditor’s advanced editing and automation tools with Promidata’s powerful distribution ecosystem, we are helping retailers and suppliers tap into new growth opportunities.” Roy Kemmerling, CEO of Promidata, adds, “Promidata is all about simplifying processes for retailers and suppliers. Together with FastEditor, we now offer an integrated set of tools that reduces manual work, improves the customer experience and connects the entire value chain — from the web shop to production.” For more information about the companies, please see: www.fasteditor.com • www.promidata.com