Craftsmanship Meets Brand Communication

Tie Solution Expanding Its Accessory Portfolio

Tie Solution has expanded its portfolio to include premium custom hand fans that can be made by hand using traditional methods in Spain. With the new product line, the company from Wetzlar combines European craftsmanship with high-quality brand communication. The fans can be used in the premium, corporate-fashion and hospitality industries.

Fully customisable

The fully customisable fans are tailored to each project and can be adapted in terms of design, materials and finishing options to meet the respective brand’s requirements. Options include full surface textile prints, logos, monograms, engravings, leather details or various types of wood, as well as custom colour schemes to reflect corporate designs. This makes the products suitable for exclusive marketing campaigns, events, trade shows or as a high-quality present.

Vertically integrated production

A distinctive feature of the new product line is the vertically integrated production: The silk or Egyptian cotton textile coverings are made by Tie Solution and then sent to a specialist in Spain for assembly. The fans are assembled there by hand using traditional methods. The handmade production is certified and the products’ regional origin is documented through a certificate from the Spanish Chamber of Commerce.

High-quality craftsmanship

According to the company, demand for high-quality custom-made accessories with a traceable origin is growing, particularly in the international luxury and lifestyle segment. The new fans are already used with international brands and design partners, especially in the fashion industries in Spain, Italy and France. A management spokesperson emphasizes that origin, identity, high-quality and craftsmanship, as well as functionality, are in high demand today in the premium segment.

Several manual steps

Every fan is produced individually and undergoes several manual steps. Depending on the project, various types of precious wood are used. Due to the complex manufacturing process, delivery times vary from around four weeks to several months. By expanding its portfolio, Tie Solution is responding to the trend of high-quality physical brand ambassadors that bring a brand identity to life on an emotional level. Combining in-house textile production, traditional Spanish craftsmanship and custom designs has positioned the new premium hand fans at the interface between fashion, design and brand communication.
www.tiesolution.org

Picture: Tie Solution