GXN Annual Conference: Focus on the Future

Digitalisation, AI and international market trends are the key themes of the 5th GXN Annual Conference, which will take place from 6 to 9 October 2026 in Kitzbühel. International decision-makers from the promotional products industry will gather there to share knowledge and network.

Practical Applications Rather Than Technology Hype

Rising costs, changing customer requirements, shorter response times and growing competitive pressure are presenting the industry with new challenges. The GXN Annual Conference aims to demonstrate how digitalisation and artificial intelligence can be put to practical use to make processes more efficient and tap into additional revenue potential. The focus is on practical solutions for day-to-day business operations – from data-driven customer management and more efficient sales processes, through automated quotations and marketing content, to the optimisation of procurement, logistics and project management.

AI and Market Trends

Keynote speeches, panel discussions and best-practice examples will explore how digital tools can be strategically integrated into existing business models. International experts and industry representatives will also discuss current market trends and their significance for the future competitiveness of the promotional products industry. Achim Berg has been announced as the keynote speaker. This senior executive has held leading positions at Microsoft, Dell Technologies and Deutsche Telekom, amongst others, and now advises companies on M&A processes and strategic transformation projects. His expertise at the intersection of technology, management and corporate development is set to provide insights into digital transformation, growth and future viability.

Networking and Golf Tournament

Alongside the conference programme, personal interaction forms a central part of the event. Entrepreneurs, CEOs, owners and executives from Europe, North America and other markets will come together in Kitzbühel to exchange experiences, forge partnerships and develop shared perspectives. For the first time, an international golf tournament for the industry will complement the programme on 7 October, offering an additional opportunity for networking in a relaxed atmosphere.

With its combination of strategic knowledge transfer, concrete technology and AI solutions, market analyses and exclusive networking, the GXN Annual Conference 2026 offers a platform for executives who wish to actively shape the future of the international promotional products industry.

GXN Annual Conference 2026
6–9 October 2026
Kitzbühel, Austria
Key topics: digitalisation, practical applications of AI, improving efficiency, revenue growth, market trends and international networking
Contact: www.gxn-net.org