European Promotional Products Market Remains Largely Stable

Last year, European promotional products distributors generated estimated sales of €12.79 billion. This represents an increase of 1.8 percent compared with the previous year. The figures are based on a study by the American industry network ASI, which examined distributor sales in the 27 EU member states, as well as in the United Kingdom, Iceland, Norway and Switzerland.

Developments varied considerably from country to country. In Germany, for example, the promotional products market generated sales of around €2.5 billion in 2025, one percent less than in the previous year. This marked the third consecutive decline. By contrast, the promotional products markets in the United Kingdom, Ireland and Spain developed much more positively, recording increases of eight, six and four percent respectively.

https://asicentral.com/

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