Tobias Müller moves from FARE to HALFAR

Further strengthening of collaboration within JCK Holding

JCK Holding is strengthening group-wide exchange and networking amongst its companies: Tobias Müller, previously Head of Marketing at the Remscheid-based umbrella specialist FARE, will take up the role of Head of Marketing at the bag specialist HALFAR, in Bielefeld. With this move, JCK Holding is making targeted use of the opportunities to apply expertise and experience across company boundaries. This means the group retains its marketing manager, and cooperation is set to be further intensified. In particular, marketing expertise and experience are to be shared even more extensively between FARE and HALFAR in future, and joint strategic initiatives are to be driven forward.

“The exchange within JCK Holding is extremely valuable. The partnership between the five promotional products specialists in the CHOICE Group in particular offers numerous opportunities for synergies and creates benefits for all involved,” says Kathrin Stühmeyer-Halfar, Managing Director of HALFAR. “In Tobias Müller, we are gaining an experienced marketing expert who will not only bring fresh impetus to HALFAR but also further strengthen the strategic cooperation with our sister companies.”

For Tobias Müller himself, the move represents an exciting new challenge: “I am very much looking forward to my new role at HALFAR. As a specialist in bags, rucksacks and technical textiles, the company offers a diverse environment across its two business divisions. On the one hand, there are branded bags for merchandising; on the other, technical bags for specialist applications. Both areas have their own specific requirements and challenges – it is precisely this diversity that I find particularly appealing,” says Müller. The dynamic changes in marketing also play an important role for him: “Artificial intelligence and other technological innovations are changing the framework, requirements and opportunities in marketing at ever-shorter intervals. I look forward to capitalising on these developments together with the HALFAR team, developing new ideas and strategically advancing our marketing efforts.”

Müller was responsible for FARE’s marketing activities for several years and, during this time, played a key role in shaping the brand and corporate identity. At FARE, a new head of marketing will take over responsibility on 1 October 2026. www.halfar.com • www.fare.de

Photo: For Tobias Müller (pictured here with the MONO shopper), the focus in his first few weeks will be on Halfar’s products and team. Image: Halfar