Showcasing what matters tomorrow – at the PSI 2027 Trend Show

Redaktion PSI Journal

Published on 07.10.2026

Which products will be relevant in 2027? And which trends will open up new opportunities for brands and campaigns? The Trend Show at PSI 2027 in Cologne provides the answers – whilst also offering exhibitors a high-profile platform for their own products.

At the premiere of PSI in Cologne, the Trend Showcase will present selected products across three future scenarios: HEALTH SHIFT, SAFE FUTURE and URBAN OUTDOOR. In doing so, it highlights key developments that will also transform the promotional products industry.

Become part of the Trend Showcase

Does your product fit into one of these future worlds? Then showcase it right where visitors are looking for inspiration for their next products, brand identities and campaigns.

The Trend Showcase is prominently positioned within the exhibition and combines a high-quality presentation with additional digital visibility. Your product will be showcased in a modern presentation module, complete with product information, brand labelling and a Colleqt QR code. The QR code enables lead generation; a social media feature with a product photo and newsletter mention provides an additional content boost.

From megatrends to specific products

The three trend worlds are based on global megatrends identified by the Zukunftsinstitut. HEALTH SHIFT stands for conscious and healthy lifestyles, SAFE FUTURE for trust and security, and URBAN OUTDOOR for urban and mobile target groups.

This makes the trend show an interface between societal developments and specific product ideas. For visitors, this means guidance and inspiration – for exhibitors, the chance to present their own product within a relevant future context.