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Jack Nadel becomes Nadel

Redaktion PSI Journal

Published on 05.04.2022

Branded merchandise agency, Jack Nadel International, headquartered in Los Angeles with offices around the world, has rebranded as Nadel. With a refreshed identity, Nadel emphasizes focus on quality, global expertise, and the next generation of brand consultants. The name change and rebrand reflect the evolution from promotional marketing company to a complete, in house agency of talent and brand promotion.

“The world is changing and we’re positioned not only to stay ahead but truly bend the industry into what is has always needed to become. Our elevated brand, new headquarters, and positioning is just the beginning of our vision”, says Debbie Abergel, Nadel’s Chief Strategy Officer.

Nadel was one of the first companies in the world to focus exclusively on branded merchandise. Since it’s founding in 1953, they have expanded into custom product development, digital storefronts, fulfillment, global distribution, and more. Their impressive client roster includes household names such as Meta, Netflix, and Tesla.

Partnering with Ludlow Kingsley, a boutique branding agency also based in Los Angeles, Nadel sought to balance their industry leadership with a refined and re-energized look to stand out in an increasingly competitive field.

“The space of branded merchandise stands at a cross roads, our eyes are focused on a future that meets our internal beliefs and pushes past boundaries. Made with Nadel never held more promise than it does at this moment”, Abergel says.

See Nadel’s new branding in practice at: