PSI 2025: A treasure trove of creative ideas and forward-looking solutions

PSI 2025, Europe’s leading trade show for promotional products, incentives, and merchandising, returns to Düsseldorf from 7 to 9 January, spotlighting innovative promotional textiles and advanced finishing techniques. Recent findings from the Promotional Products Association International (PPAI) reveal that textiles now make up around 35% of the global promotional products market, which has reached a total volume exceeding USD 24 billion in 2023. Sustainability and environmentally conscious manufacturing practices are also gaining increased emphasis across the sector.

“Finishing transforms promotional products into true brand ambassadors, enhancing brand image and leaving a lasting impression. That’s why promotional textiles and finishing processes play a key role at PSI: they not only reflect seasonal trends but also provide fresh ideas for customized promotional items,” explains PSI Director Petra Lassahn. “With the Textile Village and the Special Finishing Show, we’re creating dedicated platforms for exhibitors and visitors to explore new business opportunities.”

Textile Village: Order Platform for Promotional Textiles

What colors, cuts, and materials will define the promotional textile collections of 2025? In the Textile Village at PSI in Hall 9, brands, manufacturers, and suppliers will reveal the latest designs and highlight the season’s trends in promotional textiles. PSI attendees can expect innovative designs with exciting functionalities and sustainable properties that serve as effective vehicles for memorable advertising.

Among the exhibiting companies are Cottonland Textiles, Dyckhoff, Gildan Activewear, HIP, Jerzees Europe, Kingly, L-Shop-Team, Mr Socks, no limit Textilveredelung, Promodoro Fashion, Quikflip, Rogac d.o.o., SETEX-Textil, and Uneek Clothing Europe.

State-of-the-Art Finishing Technologies in Hall 11

The special finishing show brings French flair to Hall 11, showcasing a diverse array of promotional products. Under the motto “Vive la France,” leading companies such as Epson Germany, Gravotech Group, Logotex Europe, Lynx Germany, Maegis, Melco International, Mutoh Germany, Print Equipment, Trotec Laser Germany, Walz Solutions, WITPAC Germany, and X-Tec Systems will demonstrate innovative solutions for personalizing promotional products. These advancements in printing technologies, embroidery techniques, and engraving processes elevate brand messages to new heights.

The special finishing show is proudly supported by sponsors including L-SHOP-TEAM, Gildan, Malfini, and Giving Europe. These sponsors will provide sustainable products, such as textiles and bottles made from recycled stainless steel, for demonstrating individual applications.