Goldstar Rebranding: Simply better

Goldstar presented its new brand identity at the PSI trade show. In the following interview, Global Field Marketing Manager Anna Purtselazde explains what’s behind the new slogan “Simply better”.

Innovative Irish promotional products supplier Goldstar showcased its new brand identity at this year’s PSI trade show. This transformation process is a reaction to the growing demand for targeted branding solutions, comes word from Dublin. With a lively new visual identity, a modern logo and the inspiring slogan “Simply Better”,the rebranding underscores Goldstar’s promise to deliver cost-effective products, targeted design and extraordinary service and reinforces the company’s role as a trustworthy global promotional products provider.

At the PSI trade show we spoke with Anna Purtseladze, Global Field Marketing Manager, about the company’s most recent developments.

Visitors heading to your stand are immediately struck by its new design and fresh look. What’s behind that?

The new trade show stand is part of the overall concept of our rebranding process: it is open, brightly lit and inviting and makes a linear and “clean” impression. In doing so it reflects our new focus on simplicity and sustainability, which underlies our new brand presence. This way, we are enabling our business partners and brands to make more intelligent and more effective decisions.

What aspects does the rebranding cover all in all?

We have redesigned our logo, thus underscoring our brand identity. We have also realigned our strategy and are offering an even wider product range of thoughtfully designed products, including writing instruments, drinking vessels, bags and stationery. For the new collection we have placed particular importance on sustainability and are focusing on recycled materials and colours inspired by nature.

What goals do you associate with the rebranding?

For one, we would like to offer our many loyal customers new and exciting solutions. Its innovative products, straightforward all-inclusive prices, extraordinary finishing solutions and commitment to optimised ecological measures make Goldstar a trustworthy choice for distribution partners worldwide. However, with our rebranding we also have our sights on new, young and dynamic target groups who particularly value clean, young design and sustainability. The PSI trade show showed us that we are on the right path. A new era has begun!

Photo: Anna Purtselazde, Global Field Marketing Manager Goldstar, at the new trade show stand at the PSI.