Twice honoured
Published on 27.01.2025
Reisenthel Accessoires GmbH & Co. KG – an innovative brand supplier of bags, accessories and lifestyle products – won the German Design Award 2025 and received the prestigious Plus X Award for its iconic German brand. Strictly speaking, the internationally renowned company with the striking red flag logo actually won three awards. In addition to the award for its iconic brand, the company received the German Design Award 2025 for two products: the beauty case Leo Macchiato and the all-rounder M Duffel Mix Stone.
The German Design Award for innovative and outstanding design developments is considered the ‘benchmark for outstanding design, visionary ideas with future potential and competitiveness’ in the global market. The renowned Plus X Award honours ‘innovative brands that have won the appreciation of end consumers for decades with their continuous efforts’.
The company Reisenthel, headquartered in Gilching, is known for its iconic products like the classic shopping bag called ‘carrybag’. The latest prizes, the German Design Award and Plus X Award, recognise Reisenthel’s ongoing efforts over the past 50 years to be a pioneer as well as a reliable companion. The company is innovative and remains true to itself, combining design expertise with functionality, quality and sustainability. The collection offers products for any look: practical shopping baskets, stylish shopping bags, versatile rucksacks, clever cultural totes, well-thought-out travel bags and trendy collections for Home & Living. www.reisenthel.com
Pictures: Reisenthel Accessoires GmbH & Co. KG