Daiber strengthens iIts digital focus

Since January 2025, André Knaus has been the head of Marketing & Digital Operations at Gustav Daiber GmbH based in Albstadt. With his business studies focusing on marketing and sales and his part-time Master’s degree in IT management for working professionals, he brings a deep understanding of the interfaces between marketing, technology and business processes. His many years of experience in IT-based digitalisation projects at an international automotive supplier are also an asset for Knaus’ new role. As Head of Digital Operations at Daiber, he has successfully driven forward e-commerce and process optimisation since 2022.

A particular concern for Knaus is the continued harmonisation of Daiber’s brand image, which has been undergoing transformation for a while; one of the results of which is the recent rebranding of the company’s brands to the Daiber brand). The next focus for Knaus will be on the further development of the textile company as a corporate fashion platform where customers are given real added value through innovative offers, ranging from custom product design to data-driven solutions. ‘I see ongoing digitalisation not only as a tool but also as a strategic business lever for guaranteeing long-term success and for offering our customers services that will make their work easier and drive it forward’, says Knaus. In addition to the optimisation of digital distribution channels, Knaus wants to connect traditional and digital marketing strategies seamlessly, which will, in turn, continue to expand the company’s position in the industry. The company’s image will be reinforced on all channels during this process.

The Managing Directors of Gustav Daiber GmbH, Christof Kunze and Kai Gminder, warmly welcome Knaus to his new role: ‘André Knaus brings the ideal combination of technological know-how, project experience and marketing expertise. With his extensive knowledge of digital and analogue processes, Knaus is the right person to drive our vision of a future-oriented company forward, which is prepared for today’s challenges as well as the challenges we may face tomorrow’, says Christof Kunze. www.daiber.de