Sparkling brand experience

From refreshing beer to sparkling wine and champagne – with RASTAL Living Brands®, the Höhr-Grenzhausen-based company RASTAL presents a new process that visually enhances natural perlage in beverages and aesthetically showcases your brand.

According to a press release from this traditional company, RASTAL Living Brands® is revolutionising the presentation of sparkling wine and beer by combining innovative laser technology with drinking glasses. The process directs the CO² perlage to the company brand printed on the side of the glass, creating a unique and visually impressive effect. In this way, the brand becomes the centre of attention and ensures an unforgettable and unique drinking experience. The technology can be seamlessly integrated into existing glass designs without any special handling beyond the typical use of the glass.

“With RASTAL Living Brands®, we are creating a completely new interplay of design, functionality and brand presence – at the moment of consumption,” explains Maximilian Sahm, Managing Partner. “This innovative process sets a very special accent from a brand strategy perspective. The placement of moussier elements on the side wall also creates a much more consistent and longer perlage.”

RASTAL Living Brands® has been nominated for the German Innovation Award 2025 in the category “Excellence in Business to Consumer – Food & Beverages”. The German Innovation Award honours technologies, products and services that explore novel approaches and offer pioneering solutions. www.rastal.com

Picture: RASTAL