Three strong women on board

The marketing team at FOL International GmbH has been restructured. Alisa Schneider is now Brand Manager for Russell Europe, Bianca Akrapovic is moving to the Fruit of the Loom brand as Brand Manager and Marthe Kazur will remain Brand Lead for the JERZEES® brand.

Bianca Akrapovic takes on the role of Brand Manager for Fruit of the Loom. She has been part of FOL International GmbH since 2016 and has worked in marketing for the cult brand Fruit of the Loom for many years. After a stopover at Russell Europe, she is now returning to Fruit of the Loom as Brand Manager. Bianca Akrapovic has extensive knowledge of the company and brand structures and can draw on a wealth of experience. At Fruit of the Loom, she is responsible for marketing and communication measures as well as the development of new brand strategies and the analysis of market research and performance.

New to Brand Management is Alisa Schneider, who has been working as a Digital Marketing Specialist for the Fruit of the Loom and Russell Europe brands since 2021. She is now taking on the position of Brand Lead for Russell Europe. In her previous role, she expanded the social media presence, developed strategies and communicated the brand’s identity across key digital platforms. Schneider is now responsible for Russell Europe as Brand Lead. Well-versed in the Russell DNA, she is excited about the challenge of pioneering trend-setting paths with this traditional brand.

Marthe Kazur is Brand Manager JERZEES® and has been responsible for the comprehensive marketing and cross-channel communication of the JERZEES® brand, which was launched in July 2024, as Marketing Manager since the beginning of 2024. She has also been part of the marketing team in Kaiserslautern for several years and has previously worked extensively in sustainability communication.

FOL International GmbH offers a dynamic and diverse working environment. Here, the popular brand cosmos’ textiles are designed, stored and marketed by over 100 employees on 84,000 square metres at the European headquarters in Kaiserslautern, where a factory outlet is also operated. The internationally oriented company is particularly proud of its employees, who represent a wide range of nationalities. In addition, the company cultivates an informal working environment – people are on first-name terms across all hierarchical levels. www.fruitoftheloom.eu

Photo: Three strong women on board at FOL International (from left): Marthe Kazur, Brand Lead JERZEES®, Bianca Akrapovic, Brand Manager for Fruit of the Loom, and Alisa Schneider, Brand Management for Russell Europe.