Exclusive OMR masterclass live stream

The industry is presenting itself at the OMR Festival with “The Hapticologist.” An exclusive master class will provide exciting insights into the future of brand communication LIVE. …

The OMR Festival will take place in Hamburg on May 6 and 7. The promotional products industry will make a big appearance at this renowned marketing event and invites the industry to attend.

The OMR Festival is one of the largest events in the online marketing and digital industry in Europe – a high-caliber platform for positioning promotional products as an important pillar in the marketing mix. Under the slogan “The Center of Seven Senses,” a total of 13 promotional product companies, partners, and PSI will represent the industry. The venue is “The Hapticologist” bar in Hall A4 (Booth B01), where haptic advertising will not only be visible but can be experienced in all its facets.

On Tuesday, May 6, at 2:30 p.m., an exclusive OMR Masterclass LIVE will provide exciting insights into the future of brand communication. Under the title “More Sense for Stronger Brands,” multisensory advertising expert Olaf G. Hartmann and cyber-Wear CEO Steven Baumgaertner will show how brands can not only impress, but also touch people. They will be supported by Karin Jagersberger (Kolibri) and Boris Schwerdt (Global Brand Concepts). Special guests include Ulrich Klenke (CMO Deutsche Telekom) and Sören Zinner (Head of Global Sponsoring & Merchandise). They will showcase best practices and tried-and-tested models.

When? May 6, 2025 • 2:30 p.m. – 4:00 p.m.

The masterclass is already fully booked, but can be streamed LIVE on LinkedIn

Afterwards, the masterclass can also be accessed on Vimeo

More at:
The Hapticologist
www.thehap.bar