Schneider Schreibgeräte acquires two trademark rights

After more than 65 years of successful brand history, significant changes to the traditional ARISTO brand are taking place: Schneider Schreibgeräte GmbH will take over the brand rights to ARISTO and STANDARDGRAPH on 1 July 2025. Schneider Novus Vertriebs GmbH will also be responsible for all national and international sales activities for both brands.

The ARISTO brand has stood for quality “Made in Austria” since the 1960s, when production was relocated to Wörgl. Following the takeover of business operations by GEOTEC GmbH in 2003, ARISTO was further developed into an internationally established brand and successfully positioned on the market. 

In order to secure the brand’s leading position in the long term and further expand its international significance, the company GEOTEC Schul- und Bürowaren GmbH has examined various options as part of a strategic succession plan. The result is that the long-standing partnership with Schneider Schreibgeräte GmbH is now being taken to a new level. In addition to their shared business history, the companies are also linked by a close personal partnership.

With the transfer of the brand rights, the sales activities of both brands will be bundled in Schneider Novus Vertriebs GmbH. Schneider Novus is the joint sales company of Schneider Schreibgeräte GmbH and Novus Dahle GmbH, who have successfully cooperated since 1998. Based in Weilheim, the company has decades of experience in the distribution of ARISTO products and will continue to support its retail partners with the usual service and personal support. Production in Austria and thus the quality “made in Austria” will remain unchanged.

“We are convinced that we have set the course for a successful future for the ARISTO and STANDARDGRAPH brands with this decision and are delighted that we have been able to gain Schneider and Schneider Novus as a long-standing partner with a wealth of experience for the continuation of the two brands,” says Michael Schwaiger, Managing Director of GEOTEC Schul- und Bürowaren GmbH. “With their ‘made in Austria’ philosophy, the ARISTO and STANDARDGRAPH brands fit perfectly into our portfolio and complete our range of products for the school business,” says Frank Groß, Managing Director of Schneider Schreibgeräte GmbH. www.schneiderpen.com