Transatlantic merch programme launched
Published on 16.05.2025
With the rollout of TransAtlantic Advantage, Gemline® and XD Connects are launching a transatlantic merchandise programme. According to the two companies, it is the first programme in the sector that simplifies the procurement and delivery of promotional products in the USA, Canada and Europe.
Designed for today’s multinational business environment, the Transatlantic Advantage programme enables retailers to source and ship identical premium gifts on both sides of the Atlantic “without the delays, complexity or shipping costs typically associated with cross-border (‘across the pond’) logistics”.
Commitment to the environment
The curated collection includes 80 of the two companies’ best-selling products in key categories – from stylish bags and drinking vessels to tech accessories, notebooks and pens – and is delivered on both continents through fast and reliable production and distribution centres. Each product in the collection reflects a commitment to the environment. The items are made from certified recycled materials and carry AWARE™ digital product passports, which provide full transparency on material origin and verify the use of recycled materials. In addition, each product shows carbon footprint data, enabling companies to make informed and responsible product choices. With optimised logistics, no international shipping issues and consistent product availability, TransAtlantic Advantage ensures that products arrive exactly where and when they are needed – helping companies strengthen global connections like never before.
“Fast, efficient and trusted”
“We’re the first in the promotional product sector to offer a seamless transatlantic promotional product service. This removes both logistical difficulties and cost barriers for our distribution partners,” said Frank Carpenito, President and CEO of Gemline. “Now companies can deliver the promotional products they want quickly, efficiently and with confidence in their environmental credentials. We’ve spent the past year working with XD Connects to design this programme so that it’s showcase-ready for distributors to pass on to their customers.” – “This collaboration with Gemline allows us to bring a true transatlantic solution to life. With this project, we are solving a problem for our distributors who need to deliver the same product to their customers in Europe and North America. Global brands can now gift with consistency and ease, regardless of where their employees and customers are located,” said Albert van der Veen, CEO of XD Connects.
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