PSI Academy Conference: Business booster for the industry

11 September 2025 is a highly interesting day for all professionals who believe that sustainable business and successful business go hand in hand. That’s because this Thursday at 10 a.m. in Cologne, the PSI Academy will kick off with an exciting workshop programme (PSI Academy Conference) during the day and a festive evening gala for the presentation of the PSI Academy Awards (PSI Academy Night). In addition to suppliers, retailers and consultants, customers, agencies and companies interested in forward-looking strategies are also invited to the PSI Academy Conference, which will feature presentations, discussions and workshops on sustainability and marketing-related topics. Participants are sure to benefit!

Top speakers include:

• Tanja Kliewe-Meyer, Head of Corporate Responsibility at Brax, with her presentation ‘Green Deal meets Innovation: Brax’s path to sustainable fashion production’. She explains how legal requirements are used as drivers of innovation and how sustainability becomes an integral part of brand strategy.
• Matz Alnor, Hotel Manager at THE CLOUD ONE Düsseldorf-Kö-Bogen, will present how the hotel brand has made the 17 UN sustainability goals a top priority, thereby promoting responsible travel.
• Karsten Bleymehl, CEO of The Circular Materials GmbH, will provide insights into sustainable materials and the circular economy using concrete case studies in the workshop ‘How can advertising materials become truly sustainable?’
• Sam Trevethyen, Global Brand Ambassador for Discarded Spirits, part of the Willam Grant & Sons group of companies with brands including Glenfiddich, The Balvenie, Grant’s and Hendrick’s Gin, will report on the zero-waste movement and how to deal with avoidable food and beverage waste.

The programme can be found at: https://www.psi-academy.com/en/conference

For the participation offer and the ticket shop, click here https://shop.psi-academy.com/reed_shop/PSINW25/Shop