Creating colour variants in the PSI Product Finder

Why they are important and how they are created – with good news for users of the online form

The PSI Product Finder team presents the latest developments in Europe’s largest promotional product database. This new feature – of particular interest to manufacturers and suppliers in the PSI network – covers the topic of colour variants in the PSI Product Finder • Why they are important and how they are created – with good news for users of the online form.

What are variants and why is it important to create them?

A variant refers to the second, third, fourth … colour of the product. In other words, product entries that only differ in colour without any change in price.
For the best possible presentation in the Product Finder, create a variant for each colour of the product.
Variants make the list of search results in the Product Finder clearer and make your product data entries appear more professional.
When you click on the product detail page, the different colours are displayed and your potential customers can view the corresponding images with a click of the mouse – provided you have uploaded an image for each colour.

How are colour variants created?

Variants can now also be created quickly and easily using the online form: with the new copy function. Open the main product and click on the ‘DUPLICATE’ button in the top right-hand corner. Assign a product number for the variant and click on ‘OK’. Now all you have to do is adjust the colour group(s) of the newly created product variant and – ideally – upload at least one image of the product in the colour of the new variant. Save the entry. The variant is now complete. It will be available in the Product Finder from the following day.
If you only want to use the English entry for variant creation, open the product and click on ‘+NEW VARIANT’. Here, too, assign a new product number and adjust the colour specifications.

Data table

In the data table (https://cdn.psiproductfinder.de/psi-download/PSI_Datatable.xlsx), enter each product or variant with its own product number. Please note that a product entry should always consist of two lines (EN and DE).
A master number is also required for the products. This must be identical for related products (variants). For products that are already in the Product Finder, the master number has been assigned automatically. When you create new variants, please enter the master numbers in column A (‘Master number’).
These numbers are only used internally in the database and to group product variants. They are not displayed in the PSI Product Finder.
If you already have data online that you would like to group into variants retrospectively, it is best to download a data export: https://psiproductfinder.de/backend/export
In the table, you then simply need to adjust the content in column A so that it is identical for the related products. It is best to check your product information directly to ensure it is up to date and adjust it if necessary.
Then import the table again: https://psiproductfinder.de/backend/import

If you have any questions or would like personal advice on setting up or revising your products, please feel free to contact the PSI Product Finder team at any time: +49 211 90191-721, psi.service.teams@rxglobal.com