NBR new Member of the EAC from 2026

The European Associations Cooperation (EAC) continues to grow. As announced by the European promotional products association, the Norwegian trade association NBR (Norsk Bransjeforening for Reklameprodukter) will officially join the EAC in 2026.

‘With NBR, we welcome a strong and trustworthy partner to our network. NBR’s decision to become part of the EAC underscores the importance of cooperation across Europe and strengthens our shared mission: to raise the profile of our industry and shape its future together,’ according to the EAC statement. It continues: ‘NBR has already expressed its enthusiasm for the collaboration and its willingness to contribute where it makes the most sense – demonstrating once again that the EAC thrives on the diversity, expertise and commitment of its members. With NBR on board, the EAC is taking another step towards building a European community for the promotional products industry.’ www.eaconline.net