Presence in Scandinavia strengthened

elasto GmbH & Co. KG and bag specialist Halfar System GmbH are continuing to expand their international presence. From October 2025, Bernt Sandin will be working as an independent sales representative for both companies, supporting customers in Sweden and Norway. This move by elasto and HALFAR signals their joint commitment to even more intensive market development in Scandinavia.

Bernt Sandin will act as the local contact person and interface with customers. Supported by the sales teams at their German headquarters, he will now be the face of elasto and HALFAR in Sweden and Norway. The aim is to strengthen existing relationships while tapping into new market potential. “The close and cordial cooperation between elasto and HALFAR creates a strong basis for ensuring customer proximity, flexibility and service quality at the highest level,” say the companies.

About elasto

Promotional product manufacturer elasto has been making brands tangible since 1980, headlining products that convey customised messages – with the service promise of a family-owned company. Their versatile repertoire guarantees an all-round positive brand experience: elasto focuses on sustainable plastic production “Made in Germany” as well as efficient global sourcing. The focus is on promotional items that delight with their usefulness – and also make an impression in terms of sustainability. www.elasto.de

About HALFAR 

HALFAR® bags and rucksacks represent lifestyle and are strong brand ambassadors. They fulfil numerous tasks, from creative rewards to practical everyday companions. For over 30 years, the Bielefeld-based company has been developing, producing, refining and distributing bags for a wide range of requirements. Their 120 employees are constantly refining the products, focusing on sustainability, functionality and smart solutions. The result is HALFAR® bags that not only promote other brands, but also have brand character themselves. https://de.halfar.com

Picture: elasto/Halfar