New addition to the marketing team

A breath of fresh air in FOL International’s marketing department: Viktoriia Dvornik recently began her training as a marketing communications specialist. Over the next few years, she will work her way through all the key disciplines in the department, with a particular focus on digital channels and brand management. She will be supported by Lou Emilia Tassone, Junior Digital Marketing Specialist.

Overview of tasks
• Social media: community management, post and editorial planning
• Content & data: maintenance of website and product information in the PIM system
• Brand support: catalogue corrections, partner monitoring, competition observation
• Email marketing: planned training module at a later date

Viktoriia has been living in Germany for around three and a half years. She fled the war in Ukraine and has pursued her integration with remarkable determination – from language and training to starting her career. Today, she brings this energy to the communication of the Fruit of the Loom, Russell Europe and JERZEES® brands. Her outside perspective, digital mindset and motivation are a perfect fit for a team that values diversity and a hands-on mentality.

FOL International GmbH offers a dynamic and diverse working environment. Here, the textiles of the brand universe are designed, stored and marketed by over 100 employees in 84,000 square metres at the European headquarters in Kaiserslautern, and a factory outlet is also operated. The internationally oriented company is particularly proud of its employees, who represent a wide variety of nationalities. In addition, the company fosters an informal atmosphere – all employees are on first-name terms, regardless of their position in the hierarchy. www.fruitoftheloom.eu