Daiber gaining even more sales expertise

In October 2025, Britta Pforr joined the sales team at Gustav Daiber GmbH as the new Regional Manager – North-West. With over 18 years of sales experience, 16 of which in the textile sector, she brings extensive know-how, industry knowledge, and a keen understanding of customer-centred collaboration. Her main responsibility is to make Daiber’s full-service guarantee come to life in her daily interactions with customers through personal consulting and comprehensive textile concepts. While restructuring the field sales team, Gustav Daiber GmbH implemented targeted improvements to the organisation of the Sales department in order to assist customers even more comprehensively and efficiently in the future. With Britta Pforr as the new Regional Manager – North-West, the company is gaining an experienced sales expert who actively embodies this philosophy. Her region extends from the western states of Rhineland-Palatinate, Hesse and North-Rhine-Westphalia to Lower Saxony, Hamburg and Schleswig-Holstein.

Even before switching to Daiber in October 2025, Pforr had become familiar with Daiber’s products while working in the sales department at the wholesaler Cotton Classics for the past eight years. Pforr also worked at Stanley/Stella in Brussels for six years, where she successfully established the German-speaking market. During this time, she gained comprehensive experience in the textile sector, including finishing, and established herself as a competent contact person for comprehensive textile concepts. Trade shows are just as much a part of everyday working life as having personal contact with customers and partners.

Managing Directors Gustav Daiber GmbH, Kai Gminder and Christof Kunze are delighted to welcome Britta Pforr to her new role: ‘With Britta Pforr, we have an expert who fits perfectly in our team thanks to her experience, customer-oriented approach and enthusiasm for textiles,’ says Kai Gminder. Christof Kunze adds: ‘Her holistic, customer service approach is fully in line with our strategic direction as a full-service platform.’

In her new role, Pforr prioritises customer relationships and personalised customer service. ‘I see myself as the link between our customers and Daiber. I want to develop textile concepts together with them that impress people from head to toe, including offering in-house finishing and full-service options,’ explains Pforr. This includes providing personal consulting and tailor-made solutions that meet customers’ needs. Pforr also wants to continue establishing the Daiber brand in the market and reinforcing the company’s position as a comprehensive supplier of corporate fashion, true to the brand’s motto: ‘We link brands with people. Our products build identity.’ www.daiber.de