Shaping the Future of Promo – How ASI Connects an Industry

The newest episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on November 23 and features one of the most influential voices in the promotional products world: Timothy M. Andrews, President & CEO of the Advertising Specialty Institute (ASI).

Hosted by Steven Baumgaertner (Cybergroup, Germany) and Jeff Solomon (Branded Merch Network, USA), the episode explores how ASI has transformed from a traditional publishing and trade organization into a digital powerhouse for technology, research, education, and media — serving more than 25,000 supplier and distributor members worldwide.

Tim Andrews shares insights from nearly two decades of leadership at ASI, including how the institute drives industry growth through data, platforms, and community. The conversation highlights the evolution of promo from product-driven to knowledge-driven, and the growing role of technology, analytics, and storytelling in shaping the market.

Topics include:
• ASI’s shift toward digital tools, learning platforms, and real-time intelligence
• How to inspire a multi-generational, global industry through content and education
• Key differences between U.S. and European promo markets
• The strategic convergence of print and promo – including ASI’s landmark partnership with PRINTING United Alliance and the 50,000 sq. ft. ASI Pavilion debuting at the 2026 Printing United Expo in Las Vegas
• The future of promo in an era defined by AI, sustainability, and new workforce expectations

With this episode, BRANDED WOR(L)DS continues its mission of bringing global industry perspectives together – one conversation at a time.

🎧 Available November 23 on Spotify, Apple Podcasts and: www.brandedworlds.online/