Knauer saves resources online

Karl Knauer views paper and cardboard as some of their most valuable resources, as all products from the Black Forest-based promotional media specialist are made almost entirely from these materials. This is why the company headquarters in Biberach has always handled this issue responsibly. Now, they have taken the next step towards sustainable paper use. Detailed printed catalogues are now a thing of the past at Karl Knauer. The extensive product range is presented exclusively online via the new promotional material Product Finder. An efficient tool for anyone looking for sustainable promotional materials made of paper and cardboard, clearly laid out, intuitive to use and updated daily.

From catalogue to screen

The Product Finder brings together all promotional materials in one place and provides all relevant product information in English and German. With one click, users can compare products, mark favourites, create lists and submit enquiries directly. Once they have found the right promotional product, users can switch to the Gift Packaging Product Finder and select complementary gift packaging. “We aim to make it as easy as possible for our customers to find promotional items,” says Mandy Tobias, Online Marketing Manager at Karl Knauer. “All items bundled in one place, digitally and clearly structured – this not only demonstrates Karl Knauer’s enormous product diversity, but also makes selection easier. Customers save time, find the right promotional material more quickly and can submit a direct enquiry regarding their items of interest.”

What’s new in 2026 – a sneak preview

Speaking of interesting: At the 2026 PSI trade show, Karl Knauer will be presenting three new promotional products at stand 10C62 that are practical accessories for everyday office life, multifunctional, have a long-lasting promotional effect and – a matter of course for the Black Forest-based company – are made from sustainable materials. Visitors can discover the products live at the PSI trade show in Düsseldorf from 7 to 9 January 2026 or online in the Product Finder just in time for the start of the trade show. “Our new items are naturally also practical accessories for everyday office life,” adds Heinz-Josef Klein, Sales Manager at Karl Knauer. “They can be customised and provide promotion without being intrusive. And that’s exactly how good, haptic marketing works.” https://werbemittel.karlknauer.de/en_GB/home/

Karl Knauer will be showcasing its latest products at PSI 2026 at stand 10C62.