Schneider recognised for its outstanding design expertise

Schneider Schreibgeräte GmbH was awarded the renowned German Design Award 2026 in the category of ‘Excellent Communications Design – Brand Identity’ for its new brand design. With this award, the international jury has honoured a brand that has stood for quality and sustainability in the writing instruments sector. The German Design Award is one of the most prestigious international design awards and honours pioneering projects that set standards through their design quality and innovative drive.

The reinterpretation of the brand is accompanied by a clear, modern design and represents an exciting further development of a long-established brand. The relaunch of the brand marks an important milestone in the company’s history. The aim was to design a contemporary and consistent visual identity for Schneider across all communication channels. The new design includes a modern logo, a clear palette of colours and striking typography, all of which make the brand distinctive and boost its presence across digital and analogue media.

‘Our aim was to further develop the Schneider brand in a way that it authentically conveys our core values while meeting the requirements of a digital world. For Schneider Schreibgeräte, the award is a strong signal to continue consistently along the path we have embarked on,’ explains Managing Director Christian Schneider. Today, the focus is no longer only on how the writing instrument works, but also on the emotional significance created by the written word. This approach shapes the overall new brand image with the ’Make It Matter’ slogan a recurring theme across all communication channels.

The strategic and creative implementation was achieved in close collaboration with the Munich-based agency, Schmelter Brand Design, which supported the relaunch  ̶  from conceptualisation to final implementation. The result is a brand image that not only wins people over visually, but it also takes corporate communication to a new level and positions the Schneider brand for the future. https://schneiderpen.com

Pictures: Schneider Schreibgeräte GmbH