SL BAGS is strengthening its marketing competencies

Anneke Teheux-Dalstra appointed marketing manager

The Dutch company SL BAGS (SL Lederwaren B.V.) has reinforced its marketing team by appointing Anneke Teheux-Dalstra as marketing manager. The company based in Zutphen states, “By taking this step, SL BAGS is continuing to invest in the professionalisation of its marketing activities and is preparing for the next phase of growth.”

In her role, Anneke Teheux-Dalstra will be responsible for the further development and implementation of the marketing and communication activities of SL BAGS for its SL BAGS portfolio, which includes the VASAD and Recycle Bags brands. Their focus is on brand consistency, market positioning, customer communication and supporting commercial goals in their existing and new markets.

Anneke Teheux-Dalstra brings extensive experience in the areas of marketing and communication, combining strategic development with practical implementation. Her duties include defining marketing strategies, developing concepts, coordinating campaigns and reinforcing the company’s brand image, in addition to implementing the strategic goals in practical, results-oriented marketing activities.

By expanding its marketing role, SL BAGS wants to continue to structure its marketing approach and make it more professional. Appointing Anneke supports the company’s aim of communicating its products’ quality, craftsmanship and its focus on sustainability more clearly and more consistently to customers and partners.

Managing Director / owner Peter van der Sandt states, “Our decision to have Anneke join our team at SL BAGS is an important step towards continuing to strengthen our marketing activities. Her experience and praxis-oriented approach fits well with where we stand as a company and where we want to go. We are confident that her contribution will help us take the next step in our marketing, communication and brand development.”

About SL BAGS

SL BAGS (SL Lederwaren B.V.) is a family-run Dutch bag manufacturer and designer which was founded in 1973. The company has specialised in producing top-quality bags and luggage and serves customers around the world with tailor-made product development, design expertise, production and delivery. SL BAGS owns several brands, including VASAD, contemporary bag label, and Recycle Bags, a sustainable brand that produces bags from recycled materials. www.slbags.com

Image: SL BAGS