Operational management restructured

A generational change is underway at Bartenbach: Executive Board member and shareholder Tobias Bartenbach wishes to focus even more strongly in future on the agency’s strategic development, the expansion of new business areas and the cultivation of national and international partnerships, and is therefore handing over operational management to new leadership. To this end, alongside Executive Board member and CCO Sebastian Hardieck – who will continue to shape the creative direction and quality of the output – a leadership trio comprising three new Managing Directors with clearly defined areas of responsibility will be established.

One of the new Managing Directors will be Julia Bartenbach, who will be responsible for transformation, organisation and processes. In this role, she will drive the development of efficient structures, organisational transformation and the integration of artificial intelligence. She will also strengthen networking across the entire group and contribute her strategic expertise for the brand to the further development of the business.

Managing Director Achim Hube will be responsible for the Art/Design division in future. He brings to this role experience from renowned creative agencies such as Heimat and Jung von Matt, and will coordinate future-oriented topics such as social media and content across disciplines.

The team of Managing Directors is completed by Harry Walter, who will be responsible for the Consulting, Events and Sports Marketing divisions. In this role, he will lead the Client Service Team, ensure consistent quality of advice, and further develop his team as a central point of contact and long-term partner (Trusted Advisor) for key clients.

Response to current challenges

With this reorganisation of its operational management, Bartenbach is responding to the massive challenges in the communications market arising from AI, significantly changed target group needs and distribution options. By distributing responsibility across several people, the aim is to facilitate the synchronisation of individual disciplines and strengthen strategic expertise across all processes. In this way, the Mainz-based agency aims to deliver solutions to clients that make everything short, simple and achievable, despite increased complexity and growing cost pressures.

“Since our foundation in 1997, we have written a success story from Mainz, together with countless colleagues, that extends far beyond our core B2B business. I’m incredibly proud of how the Bartenbach brand stands today and how well-positioned the Bartenbach Group is for the future – a strong foundation that now allows us to take the next step,” says Tobias Bartenbach.

In addition to Tobias Bartenbach and the three managing directors, Johannes Dietze (Digital Consulting), Christopher Evers (Managing Director, Promotional Materials – Sales) and Jörg Grünewald (Managing Director, Promotional Materials – Purchasing and E-commerce) are also members of the Bartenbach Group’s extended management board, which thus encompasses all relevant business areas and areas of expertise at the Mainz site.

Photo: The extended Management Board of the Bartenbach Group in Mainz is setting the course for the agency’s future development. (from left to right) Sebastian Hardieck, Achim Hube, Christopher Evers, Harry Walter, Johannes Dietze, Tobias Bartenbach, Julia Bartenbach, Jörg Grünewald. Photo: Steffen Henkel, Das Medienkartell