ASI Appoints New CEO: A Tech Boost for the Promotional Products Industry

The American trade association Advertising Specialty Institute (ASI) has appointed Ashish Mittal as its new Chief Executive Officer. He will assume the position on March 31, succeeding Tim Andrews, who is leaving the company after 23 years. The Cohn family ensures continuity: Matthew Cohn and Stephanie Cohn Schaeffer will jointly assume the chairmanship of the board, while Norman Cohn becomes Chairman Emeritus.

Mittal brings extensive tech and platform experience to the role. Most recently, he served as President and COO of Sticky.io, where he introduced AI-powered products and achieved strong growth. The board sees Mittal as the ideal CEO for ASI’s next phase of development—with a focus on technology, marketplaces, and scaling, without losing sight of its member-centric approach. Mittal himself emphasizes ASI’s unique role in the promotional products industry and the growing importance of physical products in an increasingly AI-driven world.

The strategic direction remains unchanged: ASI continues to support its members in a market worth approximately $27.7 billion. The family-run company, established in 1962, positions itself as a central technology, data, and knowledge platform with offerings in media, events, and education.
https://asicentral.com/

Photo: ASI Central