Toppoint and Intraco Trading join forces

Toppoint B.V. from Hengelo (OV) and Intraco Trading B.V. from Wormerveer have joined forces. The Intraco activities “Promotional technology” and “Loyalty and Incentives” will continue under the Toppoint flag in mid-February 2023. “The product offerings of the two companies complement each other perfectly, which allows us to offer an even wider and deeper range to our customers,” says Bas Lensen, CEO of Toppoint. With the integration of the Intraco operations, Toppoint has expanded its brand portfolio (including Xoopar, Xtorm, Jays, Philips, Fresh ’n Rebel, etc.). According to the company, this creates a wider premium technology product range and strengthens Toppoint’s position on the European market.  The entire collection and new products will be available for order via the Toppoint B.V. extranet site by mid-February 2023. Until then, the familiar names will serve you within Intraco after which they will make the switch. The familiar L&I team will continue to work from Wormerveer under the Toppoint flag. Henk Duijsters, interim director & boardmember of Intraco Holding: “In addition to the wider possibilities in terms of product and market development, this integration ensures a combination of activities and disciplines. But above all, the joining of forces and knowledge will result in improved service and support.” Supervisors of the process of integration are Bettina Peereboom (interim CFO), Edgar Schreuder and Gilbert Schenkhuizen, in cooperation with the management of Toppoint and Henk Duijsters. CEO Marc Zwiers and Commercial Manager Benelux Rico Hoeboer have ended their work at Intraco.

About Toppoint und Intraco

Toppoint B.V. and Intraco Trading B.V. are part of the Swedish listed company New Wave Group AB. New Wave Group is a group that designs, acquires, and develops brands and products in the corporate, gifts and home furnishing sectors.