BDA Acquires Germany's ipm | gruppe

Bensussen Deutsch & Associates, LLC (BDA), a prominent distributor based in the United States, has recently taken over ipm | gruppe (ipm) – one of Germany’s leading promotional products distributors. While financial details remain undisclosed at this time, it is clear that BDA will benefit greatly from this acquisition as they expand their global presence and capabilities throughout Europe.

With established offices already present in France and the UK, adding an office located within Germany marks a significant milestone for BDA. In addition to providing them with more coverage across Europe through secondary distribution facilities situated throughout Africa and the Middle East; thus enabling greater support for both new clients looking to establish themselves on these markets or existing ones seeking further expansion opportunities.

ipm holds extensive experience servicing medium-to-large enterprises operating all around Europe while being headquartered outside Munich (in Kissing) along with two other locations employing 40+ staff members led by industry veterans Peter Beichel & Tino Gerstner. Among its impressive list of clientele are Linde, MH, Skoda, Dachser showcasing how well known ipm is within European promo market circles!

Thanks to the acquisition, ipm clients can leverage over 50 BDA locations in North America and a global supply chain network to provide unmatched merchandise capabilities, complete campaign development and fulfillment and four decades of experience servicing many of the world’s most recognizable brands. For BDA clients, the addition of ipm clients creates a seamless gateway into the German marketplace. The European promotional products industry is worth around 15 billion euros (about $16.4 billion USD). 

“Expanding our creative, manufacturing and distribution capabilities in Germany with a leader like ipm will elevate our merchandise programs to new levels,” said Jay Deutsch, CEO and co-founder of BDA. 

BDA ranks sixth on Counselor’s most recent list of the top distributors in the industry, with 2021 North American promotional products revenue of $338.5 million.

Photo: ipm | gruppe, Bensussen Deutsch & Associates, LLC